---
title: "Trend — no scratch spray for cats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/no-scratch-spray-for-cats/trend"
last_updated: "2026-07-21T22:08:03.870Z"
locale: en
meta:
  description: "Niche score 57/100 · $590K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $590K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — no scratch spray for cats - Flapen"
---

# **no scratch spray for cats**

**Worth a look**

Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 25Conversion 93Competition 25Returns 97Price range 53Avg price 75Brand share 36Review moat 25Quality gap 99

**Quality gap**

**Incredible****3.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.13**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$590K**

$590K/yr · 338K searches

**Price range**

**Good****$8.14–$22.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****4,051.64**

avg incumbent reviews — the moat a new listing must climb