---
title: "Trend — no pull dog collar - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/no-pull-dog-collar/trend"
last_updated: "2026-07-21T21:56:02.011Z"
locale: en
meta:
  description: "Niche score 50/100 · $88K/yr market · 164K searches/yr · $14.00 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $88K/yr market · 164K searches/yr · $14.00 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — no pull dog collar - Flapen"
---

# **no pull dog collar**

**Worth a look**

Shows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($88K/yr) keeps it on the watch list.

Market size 22Growth 27Conversion 48Competition 79Returns 23Price range 64Avg price 67Brand share 95Review moat 24Quality gap 68

**Brand share**

**Incredible****38%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$14.00**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.51–$35.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,310.93**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****6.5%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$88K**

$88K/yr · 164K searches