---
title: "Nitenpyram — $874K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/nitenpyram"
last_updated: "2026-07-21T17:36:02.483Z"
locale: en
meta:
description: "Niche score 62/100 · $874K/yr market · 263K searches/yr · $35.45 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $874K/yr market · 263K searches/yr · $35.45 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Nitenpyram — $874K/yr Amazon US Niche (2026) - Flapen"
---
# **nitenpyram**
**Launch it**
A $874K/yr market growing +61.7% this quarter with returns at 0.6% — clears our launch bar.
Market size 75Growth 76Conversion 84Competition 13Returns 97Price range 95Avg price 95Brand share 0Review moat 12Quality gap 88
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$35.45**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$22.91–$63.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+61.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$874K**
$874K/yr · 263K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****27,650.6**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nitenpyram is a $874K/yr Amazon United States market (263K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Aug. Verdict: Launch it — 62/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nitenpyram market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$709K–$886K**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Capstar67% - PetArmor25% - Bipinelyt3% - diytoolsman2% - flea away1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +61.7% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Aug · busiest ÷ quietest = 16.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/nitenpyram/trend)
## **Top nitenpyram search terms**
- **capstar**178K/yr+59.4%9.7% conv. - **nitenpyram**43K/yr+142.1%4.5% conv. - **lufenuron**5K/yr+73.6%0.6% conv. - **cap star**7K/yr+61.3%10.4% conv. - **generic capstar**4K/yr+153.4%3.2% conv. - **capshield**3K/yr+105.7%1.1% conv. - **capstar for**6K/yr-71.8%0.0% conv. - **capstar flea**4K/yr+43.6%7.8% conv. - **capatar**2K/yr+58.6%11.9% conv. - **capstar flea treatment**6K/yr-31.7%7.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/nitenpyram/search-terms)
## **Top nitenpyram products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$87K20%$175K30%$262K40%$350K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Capstar (nitenpyram) Cat Flea Treatment Fast-Acting Oral Flea Treatment for Cats 2-25 lbs Vet-Recommended Medication Tablets Start Killing in 30 Minutes 6 Doses**Capstar**$38.29**4.4★40,951 rev](https://www.amazon.com/dp/B07Q1TKTP9) [2**Capstar for Dogs (nitenpyram) Fast-Acting Oral Flea Treatment for Dogs Over 25+ lbs Vet-Recommended Flea Medication Tablets Start Killing in 30 Minutes 6 Doses**Capstar**$40.49**4.1★56,292 rev](https://www.amazon.com/dp/B07PWB9J43) [3**Capstar (Nitenpyram) Fast-Acting Oral Flea Treatment for Dogs 2-25 Lbs Vet-Recommended Medication Tablets Flea Tablets for Dogs Start Killing in 30 Minutes 6 Doses**Capstar**$39.54**4.1★56,292 rev](https://www.amazon.com/dp/B07PXHQ5JR) [4**PetArmor CAPACTION (nitenpyram) Oral Flea Treatment for Dogs Fast Acting Tablets Start Killing Fleas in 30 Minutes Dogs Over 25 lbs 6 Doses (Pack of 1) (Packaging May Vary)**PetArmor**$28.70**4.2★24,811 rev](https://www.amazon.com/dp/B07GMZKLFS) [5**PetArmor CAPACTION (nitenpyram) Oral Flea Treatment for Cats Cat Flea Treatment Pill Fast Acting Tablets Start Killing in 30 Minutes 2-25 lbs 6 Doses**PetArmor**$28.65**4.4★18,328 rev](https://www.amazon.com/dp/B07GN2JYSJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral Flea Treatment for Cats and Dogs Nitenpyram 11.4mg Oral Flea Control Pills for Kitten and Puppy 2-25 lbs Chicken Flavor (50 Tablets)**Bipinelyt**$34.46**12 rev4mo ago](https://www.amazon.com/dp/B0GQYV9LMH) [**(Nitenpyram) Flea Treatment for Cats (2-25 lbs) Cat Flea Treatment Pill 100 Tablets**diytoolsman**$29.10**29 rev6mo ago](https://www.amazon.com/dp/B0GDXPN97G) [**Capstar (nitenpyram) Cat Flea Treatment Fast-Acting Oral Flea Treatment for Cats 2-25 lbs Vet-Recommended Medication Tablets Start Killing in 30 Minutes 12 Doses (Includes Two 6-Count Boxes)**Capstar**$63.79**40,951 rev4y ago](https://www.amazon.com/dp/B09MWN33QX) [**Capstar (nitenpyram) Cat Flea Treatment Fast-Acting Oral Flea Treatment for Cats 2-25 lbs Vet-Recommended Medication Tablets Start Killing in 30 Minutes 6 Doses**Capstar**$38.29**40,951 rev7y ago](https://www.amazon.com/dp/B07Q1TKTP9) [**PetArmor CAPACTION (nitenpyram) Oral Flea Treatment for Cats Cat Flea Treatment Pill Fast Acting Tablets Start Killing in 30 Minutes 2-25 lbs 6 Doses**PetArmor**$28.65**18,328 rev7y ago](https://www.amazon.com/dp/B07GN2JYSJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral Flea Treatment for Cats and Dogs Nitenpyram 11.4mg Oral Flea Control Pills for Kitten and Puppy 2-25 lbs Chicken Flavor (50 Tablets)**Bipinelyt**$34.46**4.2★**▲ 300%**](https://www.amazon.com/dp/B0GQYV9LMH) [**(Nitenpyram) Flea Treatment for Cats (2-25 lbs) Cat Flea Treatment Pill 100 Tablets**diytoolsman**$29.10**3.1★**▲ 203%**](https://www.amazon.com/dp/B0GDXPN97G) [**PetArmor CAPACTION (nitenpyram) Oral Flea Treatment for Dogs Fast Acting Tablets Start Killing in 30 Minutes Small Dog Flea Treatment 2-25 lbs 6 Doses**PetArmor**$28.59**4.2★**▲ 54%**](https://www.amazon.com/dp/B07GN2V7LR) [**Flea Away All Natural Supplement for Fleas Ticks and Mosquitos Prevention for Dogs and Cats 100 Chewable Treat Tablets Single**flea away**$22.91**3.9★**▲ 24%**](https://www.amazon.com/dp/B000QC9BYI) [**Capstar (nitenpyram) Cat Flea Treatment Fast-Acting Oral Flea Treatment for Cats 2-25 lbs Vet-Recommended Medication Tablets Start Killing in 30 Minutes 6 Doses**Capstar**$38.29**4.4★**— 3%**](https://www.amazon.com/dp/B07Q1TKTP9)
**~~View all trending →~~**
## **What buyers say about nitenpyram**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great deal”*
**Quality-Overall**15%
*“Better than other brands”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Ease Of Use**11%
*“Actually works fast”*
**Time Taken**5%
*“Works fast”*
**Pet Friendly**5%
*“Works good for my dogs”*
**Ease Of Chewing/Swallowing**4%
*“Its so easy to just have them swallow it”*
**Scratch Resistance**3%
*“I notice they scratched themselves less”*
**Strength**2%
*“Effective”*
**Allergies**2%
*“Does not cause skin irritation on my cats”*
### **What buyers complain about **
**Functionality-Overall**52%
*“Does not work as advertised”*
**Value For Money**18%
*“They're a little expensive”*
**Allergies**6%
*“something else, my dogs were itching again by the next morning”*
**Durability**4%
*“doesn't last”*
**Quality-Overall**3%
*“Garbage,”*
**Indigestion**2%
*“vomiting and diarrhea in my dogs”*
**Size-Overall**2%
*“Huge”*
**Advertised Vs Actual Product**1%
*“not the same”*
**Ease Of Use**1%
*“with 10 cats 2 dogs that's not easy”*
**Smell**1%
*“with a really bad smell”*
### **Top return reasons **
**Functionality-Overall**48%
**Advertised Vs Actual Product**16%
**Value For Money**14%
**Size-Overall**6%
**Defective Material/Parts**5%
**Product Condition**2%
**Instructions/User Manual/Troubleshooting**1%
**Escape Proof**1%
**Indigestion**1%
**Certifications**1%
## **Common questions**
- **Is nitenpyram profitable to sell on Amazon United States?**
- The niche generates $874K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +61.7%. Flapen's verdict: Launch it (62/100).
- **How competitive is the nitenpyram niche?**
- 5 brands and 14 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nitenpyram?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.6%.
- **When does demand for nitenpyram peak?**
- Demand peaks in May–Aug; the busiest month runs 16.3× the quietest.
- **What does it cost to enter the nitenpyram niche?**
- Listings span $22.91–$63.79; the average listing price is $35.45 (sweet spot $15–$100). The average incumbent carries 27,651 reviews — the moat a new listing must climb.
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