---
title: "Muddy Mat Runner — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/muddy-mat-runner"
last_updated: "2026-07-21T19:34:32.612Z"
locale: en
meta:
description: "Niche score 33/100 · $51K/yr market · 107K searches/yr · $44.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $51K/yr market · 107K searches/yr · $44.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muddy Mat Runner — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **muddy mat runner**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 14Conversion 13Competition 33Returns 83Price range 89Avg price 95Brand share 15Review moat 18Quality gap 23
**Avg price**
**Incredible****$44.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.70–$86.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,446**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$51K**
$51K/yr · 107K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, muddy mat runner is a $51K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 33/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muddy mat runner market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$67K–$89K**
- units × avg price
- **Launch success**
- **—**
- 1 of 2 new (360d)
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**3%**
- Muddy Mat55% - Smiry15% - HOMEK14% - OLANLY6% - Lovydro3% - Futurwit3% - Open — no brand owns it (2 brands, 3%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -21.4% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/muddy-mat-runner/trend)
## **Top muddy mat runner search terms**
- **muddy mat runner**66K/yr-20.1%1.1% conv. - **muddy mat runners for indoor**12K/yr-10.2%0.5% conv. - **muddy mats for dogs runner**7K/yr-39.3%1.5% conv. - **muddy mats for indoor runner**9K/yr-45.6%0.9% conv. - **muddy matt runner**4K/yr-5.6%0.7% conv. - **muddy mat runners**4K/yr-17.8%0.2% conv. - **muddy mats runner**3K/yr-14.8%1.8% conv. - **mud runner**2K/yr-33.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/muddy-mat-runner/search-terms)
## **Top muddy mat runner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 30x19**Muddy Mat**$22.92**4.7★52,365 rev](https://www.amazon.com/dp/B08N6VLJKV) [2**Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 60x24**Muddy Mat**$72.54**4.7★52,365 rev](https://www.amazon.com/dp/B09H3DHM7Z) [3**Smiry Dog Door Mat for Muddy Paws 48x30 Absorbent Dirt Trapper Non-Slip Washable Chenille Entryway Rug for Inside Floor Grey Classic Solid**Smiry**$31.41**4.6★2,275 rev](https://www.amazon.com/dp/B0DSSSMZM6) [4**HOMEK Absorbent Dog Door Mat for Muddy Paws 60 x 24 Chenille Indoor Mats for Entryway Trap Dirt Front Door Mat Indoor Entrance Washable Non Slip Soft**HOMEK**$40.11**4.7★476 rev](https://www.amazon.com/dp/B0D6B4YPP6) [5**Muddy Mat Meshy Mat Door Mat Heavy-Duty Quick-Dry Floor Mat Sand & Dirt Trapper for Indoor & Outdoor Ideal for Entrance Mudrooms Patios & Garages Low-Profile Non-Slip Washable Black 17x30x0.4**Muddy Mat**$33.45**4.4★1,061 rev](https://www.amazon.com/dp/B0DPRTWXMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lovydro Super Absorbent Dog Door Mat for Muddy Paws 72x24 Dirt Trapper Non-Slip Chenille Mat for Mud Dogs Machine Washable Quick Dry Indoor Entryway Rug Grey**Lovydro**$51.76**92 rev7mo ago](https://www.amazon.com/dp/B0G38DJPBR) [**Futurwit Dog Door Mat for Muddy Paws 72 x 24 Absorbent Chenille Mud Mat for Dogs Large Runner Dog Rugs Trap Dirt Washable Non Slip Outdoor Indoor Entrance Rug Light Grey**Futurwit**$47.91**224 rev8mo ago](https://www.amazon.com/dp/B0FX54M827) [**HOMEK Absorbent Dog Door Mat for Muddy Paws 72 x 24 Chenille Indoor Mats for Entryway Trap Dirt Front Door Mat Indoor Entrance Washable Non Slip Soft Beige**HOMEK**$48.48**476 rev1y ago](https://www.amazon.com/dp/B0F9KBKGGH) [**Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 36x60**Muddy Mat**$86.07**52,365 rev1y ago](https://www.amazon.com/dp/B0F7J1M9GX) [**Muddy Mat Coral 2x3 Washable Area Rugs for Living Room Bedroom & Dining Room Modern Soft Low Pile Non Slip Carpet Pet Friendly Waterproof Foldable Rugs for Home**Muddy Mat**$32.00**308 rev1y ago](https://www.amazon.com/dp/B0F7PLXD1G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Futurwit Dog Door Mat for Muddy Paws 72 x 24 Absorbent Chenille Mud Mat for Dogs Large Runner Dog Rugs Trap Dirt Washable Non Slip Outdoor Indoor Entrance Rug Light Grey**Futurwit**$47.91**4.7★**▲ 223%**](https://www.amazon.com/dp/B0FX54M827) [**Lovydro Super Absorbent Dog Door Mat for Muddy Paws 72x24 Dirt Trapper Non-Slip Chenille Mat for Mud Dogs Machine Washable Quick Dry Indoor Entryway Rug Grey**Lovydro**$51.76**4.6★**▲ 211%**](https://www.amazon.com/dp/B0G38DJPBR) [**Muddy Mat | Super Water Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Slip Resistant Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Grey 36x60**Muddy Mat**$86.07**4.7★**▲ 201%**](https://www.amazon.com/dp/B0F7J1M9GX) [**Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Beige 59x24**Muddy Mat**$72.19**4.7★**▲ 96%**](https://www.amazon.com/dp/B09H3C3WQ2) [**HOMEK Absorbent Dog Door Mat for Muddy Paws 72 x 24 Chenille Indoor Mats for Entryway Trap Dirt Front Door Mat Indoor Entrance Washable Non Slip Soft Beige**HOMEK**$48.48**4.7★**▲ 82%**](https://www.amazon.com/dp/B0F9KBKGGH)
**~~View all trending →~~**
## **What buyers say about muddy mat runner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“EXCELLENT QUALITY”*
**Advertised Vs Actual Product**14%
*“Just as described”*
**Ease Of Cleaning**13%
*“Easy to wash”*
**Value For Money**9%
*“very affordable”*
**Soft Feel**9%
*“It's soft”*
**Absorbency**7%
*“Super absorbent”*
**Size-Overall**4%
*“It is true to size”*
**Color**3%
*“It's a good neutral color”*
**Grip**3%
*“Non slip”*
**Pet Friendly**2%
*“Great for dogs”*
### **What buyers complain about **
**Size-Overall**19%
*“Big”*
**Thickness**8%
*“Not very thick”*
**Durability**7%
*“Fell apart”*
**Advertised Vs Actual Product**7%
*“Not as advertised”*
**Value For Money**7%
*“Little expensive,”*
**Quality-Overall**6%
*“Low quality”*
**Functionality-Overall**5%
*“dose not work”*
**Ease Of Cleaning**3%
*“Hard to clean/wash”*
**Absorbency**3%
*“LESS ABSORBENT”*
**Color**2%
*“The color is different than shown”*
### **Top return reasons **
**Size-Overall**47%
**Color**17%
**Advertised Vs Actual Product**8%
**Thickness**4%
**Material Quality**4%
**Quality-Overall**4%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Value For Money**2%
**Thin**2%
## **Common questions**
- **Is muddy mat runner profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the muddy mat runner niche?**
- 8 brands and 12 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in muddy mat runner?**
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 1.6%.
- **What does it cost to enter the muddy mat runner niche?**
- Listings span $9.70–$86.07; the average listing price is $44.51 (sweet spot $15–$100). The average incumbent carries 16,446 reviews — the moat a new listing must climb.
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