---
title: "Mix — $2.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/mix"
last_updated: "2026-07-21T17:35:54.771Z"
locale: en
meta:
description: "Niche score 58/100 · $2.9M/yr market · 2.2M searches/yr · $8.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $2.9M/yr market · 2.2M searches/yr · $8.05 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Mix — $2.9M/yr Amazon US Niche (2026) - Flapen"
---
# **mix**
**Launch it**
A $2.9M/yr market growing +6.0% this quarter with returns at 0.0% — clears our launch bar.
Market size 96Growth 33Conversion 98Competition 73Returns 100Price range 44Avg price 22Brand share 0Review moat 32Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 2.2M searches
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$3.12–$24.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,290.89**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.05**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mix is a $2.9M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Launch it — 58/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mix market data**
- **Units sold / yr**
- **400K–500K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$3.2M–$4.0M**
- units × avg price
- **Launch success**
- **100%**
- 7 of 7 new (360d)
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**166**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**0%**
- Chex Mix73% - Friskies24% - Utz4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — +6.0% search growth over the last 90 days.
40K30KSpike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/mix/trend)
## **Top mix search terms**
- **chex mix**971K/yr+3.4%16.9% conv. - **party mix**202K/yr+14.1%3.2% conv. - **friskies cat treats**193K/yr+3.1%11.9% conv. - **friskies party mix cat treats**107K/yr+3.8%16.6% conv. - **mix**120K/yr+2.6%0.2% conv. - **chex mix family size**90K/yr-0.7%21.8% conv. - **friskies party mix**65K/yr+16.8%13.7% conv. - **party mix cat treats**62K/yr+12.4%16.7% conv. - **cat treats friskies**55K/yr+18.3%14.6% conv. - **chex mix bold**41K/yr+22.4%18.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/mix/search-terms)
## **Top mix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$116K8%$231K12%$347K16%$462K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 35 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chex Mix Traditional Original Recipe Snack Mix Savory Snack Bag Family Size 13.5 oz**Chex Mix**$3.83**4.6★3,420 rev](https://www.amazon.com/dp/B0CTSYP8NK) [2**Chex Mix Traditional Original Recipe Snack Mix Salty Snacks Tub 20 oz**Chex Mix**$7.08**4.5★1,452 rev](https://www.amazon.com/dp/B0FDC2L449) [3**Chex Mix Cheddar Snack Mix Savory Snack Bag Family Size 13.5 oz**Chex Mix**$3.83**4.4★2,900 rev](https://www.amazon.com/dp/B0CTRYSCKV) [4**Chex Mix Turtle Snack Mix Indulgent Snack Bag Family Size 13.5 oz**Chex Mix**$3.97**4.5★7,055 rev](https://www.amazon.com/dp/B0CTS3X223) [5**Chex Mix Bold Garlic and Herb Snack Mix Salty Snacks Tub 20 oz**Chex Mix**$7.09**4.6★900 rev](https://www.amazon.com/dp/B0FDCQWNBW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chex Mix Sweet and Salty Recipe Snack Mix with M&Ms Milk Chocolate Candies Family Size 13.5 oz**Chex Mix**$3.78**231 rev4mo ago](https://www.amazon.com/dp/B0GP2CPBQX) [**Purina Friskies Party Mix California CrunchwithChicken and Flavors of Turkey and BaconCat Treats - 30 oz Canister**Friskies**$11.74**233 rev6mo ago](https://www.amazon.com/dp/B0G8SM4B5W) [**Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister**Friskies**$12.51**247 rev6mo ago](https://www.amazon.com/dp/B0G8TQW5QR) [**Purina Friskies Party Mix Gravy-LiciousCrunch Chicken and Gravy FlavorsCat Treats - 30 oz Canister**Friskies**$13.10**140 rev6mo ago](https://www.amazon.com/dp/B0G8VRNB7J) [**Chex Mix Bold Garlic and Herb Snack Mix Salty Snacks Tub 20 oz**Chex Mix**$7.09**900 rev10mo ago](https://www.amazon.com/dp/B0FDCQWNBW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chex Mix Sweet and Salty Recipe Snack Mix with M&Ms Milk Chocolate Candies Family Size 13.5 oz**Chex Mix**$3.78**4.1★**▲ 276%**](https://www.amazon.com/dp/B0GP2CPBQX) [**Purina Friskies Party Mix Gravy-LiciousCrunch Chicken and Gravy FlavorsCat Treats - 30 oz Canister**Friskies**$13.10**4.8★**▲ 138%**](https://www.amazon.com/dp/B0G8VRNB7J) [**Purina Friskies Party Mix California CrunchwithChicken and Flavors of Turkey and BaconCat Treats - 30 oz Canister**Friskies**$11.74**4.9★**▲ 134%**](https://www.amazon.com/dp/B0G8SM4B5W) [**Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister**Friskies**$12.51**4.8★**▲ 121%**](https://www.amazon.com/dp/B0G8TQW5QR) [**Chex Mix Snack Mix Traditional Original Recipe Multipack Single Serve Snack Bags 10 Ct 17.5 oz**Chex Mix**$5.61**4.7★**▲ 98%**](https://www.amazon.com/dp/B00MPS7QD4)
**~~View all trending →~~**
## **What buyers say about mix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Yummy snack”*
**Pet Friendly**17%
*“Cat 😺 Approved”*
**Value For Money**10%
*“Fair price”*
**Flavor**9%
*“Great flavor choice”*
**Blend/Ratio**6%
*“What a great blend”*
**Freshness**5%
*“Stays fresh”*
**Quality-Overall**5%
*“Excellent product”*
**Crispiness**3%
*“Love the crunchiness”*
**Advertised Vs Actual Product**2%
*“Arrived as described”*
**Size-Overall**2%
*“The best size to buy”*
### **What buyers complain about **
**Taste-Overall**16%
*“Stale taste”*
**Salt Content**13%
*“Incredibly salty”*
**Flavor**10%
*“the flavor was gross”*
**Stale/Rotten/Spoiled**7%
*“Gross and stale”*
**Spiciness**7%
*“Too spicy”*
**Blend/Ratio**4%
*“Its the worst mix Ive ever had”*
**Value For Money**3%
*“Became too expensive”*
**Size-Overall**3%
*“Small container”*
**Sweetness**2%
*“not quite as sweet as some things weve tried”*
**Chunk/Clump/Collection**2%
*“it was half crumbs”*
### **Top return reasons **
**Ingredients-Overall**14%
**Flavor**14%
**Taste-Overall**13%
**Size-Overall**10%
**Smell**8%
**Salt Content**6%
**Sweetness**3%
**Quality-Overall**3%
**Spiciness**3%
**Moist/Dry**3%
## **Common questions**
- **Is mix profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 35 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Launch it (58/100).
- **How competitive is the mix niche?**
- 3 brands and 166 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mix?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- **When does demand for mix peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the mix niche?**
- Listings span $3.12–$24.29; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 3,291 reviews — the moat a new listing must climb.
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