---
title: "Trend — microchip scanner - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/microchip-scanner/trend"
last_updated: "2026-07-21T20:41:22.100Z"
locale: en
meta:
  description: "Niche score 46/100 · $1.0M/yr market · 313K searches/yr · $55.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $1.0M/yr market · 313K searches/yr · $55.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — microchip scanner - Flapen"
---

# **microchip scanner**

**Skip it**

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Market size 78Growth 24Conversion 67Competition 16Returns 24Price range 30Avg price 91Brand share 30Review moat 71Quality gap 62

**Avg price**

**Great****$55.46**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 313K searches

**Review moat**

**Good****645.82**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$17.85–$291.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****6.3%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf