---
title: "Trend — matted dog hair removal - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/matted-dog-hair-removal/trend"
last_updated: "2026-07-22T22:42:23.381Z"
locale: en
meta:
  description: "Niche score 52/100 · $106K/yr market · 87K searches/yr. A deep review moat (7,640 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $106K/yr market · 87K searches/yr. A deep review moat (7,640 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — matted dog hair removal - Flapen"
---

# **matted dog hair removal**

**Worth a look**

Shows low returns (1.3%), but a deep review moat (7,640 avg reviews) keeps it on the watch list.

Market size 26Growth 24Conversion 82Competition 59Returns 89Price range 70Avg price 66Brand share 51Review moat 23Quality gap 58

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.96–$35.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.89**

avg listing price — sweet spot $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$106K**

$106K/yr · 87K searches

**Growth**

**Bad****-1.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,639.87**

avg incumbent reviews — the moat a new listing must climb