---
title: "Maltese — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/maltese"
last_updated: "2026-07-21T15:50:49.002Z"
locale: en
meta:
description: "Niche score 42/100 · $80K/yr market · 34K searches/yr · $29.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $80K/yr market · 34K searches/yr · $29.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maltese — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **maltese**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 52Conversion 79Competition 12Returns 100Price range 89Avg price 95Brand share 0Review moat 21Quality gap 16
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$29.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.15–$59.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+23.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,604**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$80K**
$80K/yr · 34K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, maltese is a $80K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maltese market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$89K–$118K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **98 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- ROYAL CANIN82% - Hill's Science Diet9% - Blue Buffalo5% - Cesar4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/maltese/trend)
## **Top maltese search terms**
- **chihuahua dog food**11K/yr+38.5%4.7% conv. - **maltese dog food**6K/yr+26.3%7.1% conv. - **best small breed dog food**3K/yr+76.9%0.8% conv. - **royal canin maltese dog food**5K/yr+2.8%13.1% conv. - **racao para cachorro**3K/yr-3.9%1.8% conv. - **royal canin maltese**3K/yr-10.3%10.0% conv. - **royal canin dog food maltese**2K/yr+7.8%14.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/maltese/search-terms)
## **Top maltese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$24K45%$36K60%$48K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 2.5 lb Bag**ROYAL CANIN**$24.53**4.7★1,394 rev](https://www.amazon.com/dp/B077Y3GC67) [2**Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 10 lb Bag**ROYAL CANIN**$58.50**4.7★1,394 rev](https://www.amazon.com/dp/B077Y88DRH) [3**Royal Canin Chihuahua Adult Breed Specific Dry Dog Food 2.5 lb. Bag**ROYAL CANIN**$24.55**4.8★7,357 rev](https://www.amazon.com/dp/B0074JN2MI) [4**Hills Science Diet Adult 1-6 Small & Mini Dry Dog Food Chicken & Brown Rice 4.5 lb. Bag**Hill's Science Diet**$23.03**4.8★26,120 rev](https://www.amazon.com/dp/B003CL3PTM) [5**Blue Buffalo Life Protection Formula Chicken & Brown Rice Small Breed Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscles Skin & Coat Health 5 lbs.**Blue Buffalo**$16.39**4.7★20,197 rev](https://www.amazon.com/dp/B09K9FDLFN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Buffalo Life Protection Formula Chicken & Brown Rice Small Breed Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscles Skin & Coat Health 5 lbs.**Blue Buffalo**$16.39**20,197 rev5y ago](https://www.amazon.com/dp/B09K9FDLFN) [**Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 2.5 lb Bag**ROYAL CANIN**$24.53**1,394 rev8y ago](https://www.amazon.com/dp/B077Y3GC67) [**Royal Canin Breed Health Nutrition Maltese Adult Dry Dog Food 10 lb Bag**ROYAL CANIN**$58.50**1,394 rev8y ago](https://www.amazon.com/dp/B077Y88DRH) [**Cesar Small Breed Dry Dog Food for Small Dogs Filet Mignon Flavor and Spring Vegetables Garnish 5 lb Bag**Cesar**$11.15**19,623 rev9y ago](https://www.amazon.com/dp/B01MSVKCMB) [**Hills Science Diet Adult Sensitive Stomach & Skin Small & Mini Dry Dog Food Chicken 4 lb. Bag (Updated Formula)**Hill's Science Diet**$23.10**17,926 rev10y ago](https://www.amazon.com/dp/B01BKECF2K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Royal Canin Breed Health Nutrition Chihuahua Puppy Dry Dog Food 2.5 lb Bag**ROYAL CANIN**$26.17**4.8★**▲ 30%**](https://www.amazon.com/dp/B0074JN35Y) [**Hills Science Diet Adult Sensitive Stomach & Skin Small & Mini Dry Dog Food Chicken 4 lb. Bag (Updated Formula)**Hill's Science Diet**$23.10**4.7★**▲ 15%**](https://www.amazon.com/dp/B01BKECF2K) [**Royal Canin Chihuahua Adult Breed Specific Dry Dog Food 10 Pounds. Bag**ROYAL CANIN**$59.08**4.8★**▲ 15%**](https://www.amazon.com/dp/B00IK5SPHM) [**Royal Canin Chihuahua Adult Breed Specific Dry Dog Food 2.5 lb. Bag**ROYAL CANIN**$24.55**4.8★**— 4%**](https://www.amazon.com/dp/B0074JN2MI) [**Blue Buffalo Life Protection Formula Chicken & Brown Rice Small Breed Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscles Skin & Coat Health 5 lbs.**Blue Buffalo**$16.39**4.7★**— 4%**](https://www.amazon.com/dp/B09K9FDLFN)
**~~View all trending →~~**
## **What buyers say about maltese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**40%
*“Dog approved”*
**Quality-Overall**10%
*“quality is consistent”*
**Taste-Overall**10%
*“Great Food”*
**Size-Overall**5%
*“The size is perfect for small breeds”*
**Value For Money**5%
*“Good value”*
**Ease Of Chewing/Swallowing**4%
*“Chewability”*
**Freshness**2%
*“the bag stays fresh for a long time”*
**Flavor**2%
*“Comes in a few different flavors”*
**Advertised Vs Actual Product**2%
*“was exactly as described”*
**Fun/Entertainment Experience**2%
*“Loves when we walk over to the bag”*
### **What buyers complain about **
**Value For Money**18%
*“Costly”*
**Indigestion**11%
*“have had diarrhea”*
**Size-Overall**10%
*“Very small cans”*
**Contamination**6%
*“My dog food had ants in it”*
**Allergies**5%
*“After a few weeks of eating this food, he has experienced itchy skin and bald patches”*
**Quality-Overall**5%
*“Expensive for 2.5 lb bag of non returnable dog food that has only ONE redeeming quality”*
**Moist/Dry**4%
*“The only dry food my dog will eat”*
**Leak-Proof**3%
*“All laundry detergent spilled on it”*
**Functionality-Overall**3%
*“the entire thing was gone 5 minutes later”*
**Durability**3%
*“it breaks- It pulls apart at the seam. if that makes sense”*
### **Top return reasons **
**Value For Money**29%
**Size-Overall**13%
**Escape Proof**10%
**Flavor**6%
**Smell**6%
**Functionality-Overall**6%
**Leak-Proof**6%
**Quality-Overall**6%
**Certifications**3%
**Moist/Dry**3%
## **Common questions**
- **Is maltese profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 9 tracked products. 90-day search growth is +23.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the maltese niche?**
- 4 brands and 45 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in maltese?**
- Top complaints mined from reviews: Value For Money, Indigestion, Size-Overall. The return rate is 0.0%.
- **When does demand for maltese peak?**
- Demand peaks in Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the maltese niche?**
- Listings span $11.15–$59.08; the average listing price is $29.61 (sweet spot $15–$100). The average incumbent carries 11,604 reviews — the moat a new listing must climb.
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