---
title: "Search terms — macaw toys - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/macaw-toys/search-terms"
last_updated: "2026-07-21T20:51:18.213Z"
locale: en
meta:
  description: "Niche score 65/100 · $127K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $127K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — macaw toys - Flapen"
---

# **macaw toys**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 26Conversion 77Competition 86Returns 97Price range 85Avg price 93Brand share 92Review moat 68Quality gap 50

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.15**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Great****$8.94–$58.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****780.93**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$127K**

$127K/yr · 76K searches

**Growth**

**Okay****+0.5%**

90-day search growth — must beat 0% to launch