---
title: "Low Protein Dog Treats — $478K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/low-protein-dog-treats"
last_updated: "2026-07-21T21:00:25.462Z"
locale: en
meta:
description: "Niche score 57/100 · $478K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $478K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Low Protein Dog Treats — $478K/yr Amazon US Niche (2026) - Flapen"
---
# **low protein dog treats**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 50Conversion 99Competition 75Returns 100Price range 39Avg price 34Brand share 0Review moat 40Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$478K**
$478K/yr · 261K searches
**Growth**
**Okay****+19.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,487.58**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.48–$22.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.05**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, low protein dog treats is a $478K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **low protein dog treats market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$503K–$603K**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**578**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 83%
**Open market**
**0%**
- Shameless Pets55% - Hill's31% - Milk-Bone10% - HILL'S PRESCRIPTION DIET3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — +19.9% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/low-protein-dog-treats/trend)
## **Top low protein dog treats search terms**
- **shameless pets**44K/yr+48.9%13.4% conv. - **shameless dog treats**35K/yr+44.2%20.3% conv. - **hills dog treats**41K/yr-26.7%22.7% conv. - **shameless pets dog treats**16K/yr+72.4%17.4% conv. - **science diet dog treats**23K/yr-6.6%10.7% conv. - **hills science diet dog treats**22K/yr-2.0%8.3% conv. - **comfort chews**7K/yr+71.3%14.2% conv. - **milk bone comfort chews**7K/yr+54.2%11.3% conv. - **hills science dog treats**12K/yr-29.3%21.3% conv. - **hills soft baked dog treats**9K/yr+6.6%24.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/low-protein-dog-treats/search-terms)
## **Top low protein dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$14K6%$29K9%$43K12%$57K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 40 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shameless Pets Soft-Baked Dog Treats Bananas for Bacon | Healthy Treats for Small Medium & Large Dogs | Skin & Coat Support with Omega-3 & Omega-6 | Grain-Free Made in USA | 6 oz**Shameless Pets**$4.66**4.3★1,751 rev](https://www.amazon.com/dp/B08DG5LB7W) [2**Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.45**4.4★982 rev](https://www.amazon.com/dp/B0FMWKN8M7) [3**Shameless Pets Blueberry & Mint Dental Chews for Dogs 8 Chews - Natural Dog Teeth Cleaning Treats with Fresh Breath Benefits | Grain-Free Dental Sticks for Small Medium & Large Dogs**Shameless Pets**$6.52**4.4★3,145 rev](https://www.amazon.com/dp/B08GV5HRQT) [4**Hills Grain Free Soft-Baked Naturals Dog Treats Beef & Sweet Potato 8 oz. Bag**Hill's**$8.85**4.6★8,833 rev](https://www.amazon.com/dp/B00DURIQU6) [5**Shameless Pets Soft-Baked Dog Treats Blueberried Treasure - Natural & Healthy Dog Chews with Mint for Immune Support - Made in USA Free from Grain Corn & Soy - 1-Pack**Shameless Pets**$4.78**4.2★1,223 rev](https://www.amazon.com/dp/B07CGK3DYB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shameless Pets Soft & Chewy Dog Treats Meaty Tenders Variety (3-Pack) - Real Meat is 1st Ingredient - Grain Free No Corn or Soy - Digestive Support - for Small Medium & Large Dogs**Shameless Pets**$14.37**246 rev11mo ago](https://www.amazon.com/dp/B0FN97N16J) [**Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.45**982 rev11mo ago](https://www.amazon.com/dp/B0FMWKN8M7) [**Shameless Pets Soft Dog Treats Beef Up Meaty Tenders Soft & Chewy Treats for Dogs Real Beef 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.40**406 rev11mo ago](https://www.amazon.com/dp/B0FMWKJ6LY) [**Shameless Pets Soft Dog Treats Cheeky Chicken Meaty Tenders Soft & Chewy Treats for Dogs Real Chicken 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.13**213 rev11mo ago](https://www.amazon.com/dp/B0FMW8S397) [**Shameless Pets Toothberry Dental Mini Chews for Dogs Natural Dog Dental Sticks for Fresh Breath Teeth Cleaning & Removes Tartar Grain-Free Dog Treats No Corn or Soy**Shameless Pets**$8.09**139 rev1y ago](https://www.amazon.com/dp/B0F44FQHJM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shameless Pets Soft & Chewy Dog Treats Meaty Tenders Variety (3-Pack) - Real Meat is 1st Ingredient - Grain Free No Corn or Soy - Digestive Support - for Small Medium & Large Dogs**Shameless Pets**$14.37**4.4★**▲ 95%**](https://www.amazon.com/dp/B0FN97N16J) [**Shameless Pets Soft Dog Treats Cheeky Chicken Meaty Tenders Soft & Chewy Treats for Dogs Real Chicken 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.13**4.4★**▲ 86%**](https://www.amazon.com/dp/B0FMW8S397) [**Milk-Bone Comfort Chews Dog Chews with Unique Chewy Texture and Real Beef 7.4 Oz Bag of 3 Chews**Milk-Bone**$8.56**4.7★**▲ 80%**](https://www.amazon.com/dp/B0C7LGS8DX) [**Shameless Pets Crunchy Cat Treats - Kitty Treats for Cats with Digestive Support Natural Ingredients for Kittens Healthy Flavored Feline Snacks - Variety Pack 3-Pk**Shameless Pets**$8.92**4.5★**▲ 73%**](https://www.amazon.com/dp/B08XDPTWYK) [**Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz**Shameless Pets**$5.45**4.4★**▲ 67%**](https://www.amazon.com/dp/B0FMWKN8M7)
**~~View all trending →~~**
## **What buyers say about low protein dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**39%
*“Cats love it”*
**Taste-Overall**7%
*“Good taste”*
**Soft Feel**7%
*“Nice and soft”*
**Value For Money**7%
*“GREAT PRICE”*
**Ease Of Chewing/Swallowing**5%
*“Soft and chewy”*
**Smell**4%
*“They dont smell weird”*
**Quality-Overall**4%
*“Good quality”*
**Flavor**4%
*“Strong flavor”*
**Ingredients-Overall**3%
*“Good ingredients”*
**Size-Overall**3%
*“Good size”*
### **What buyers complain about **
**Hard Feel**21%
*“Not Soft”*
**Smell**11%
*“Bad smell”*
**Indigestion**9%
*“Gave my dogs diarrhea”*
**Value For Money**8%
*“However, to expensive”*
**Size-Overall**6%
*“Larger than you think”*
**Ease Of Chewing/Swallowing**5%
*“Chews”*
**Taste-Overall**4%
*“Bad taste”*
**Durability**3%
*“they actually fell apart in the bag”*
**Allergies**2%
*“Cat got sick on this”*
**Flavor**2%
*“Not a flavor most dogs would like”*
### **Top return reasons **
**Hard Feel**27%
**Ease Of Chewing/Swallowing**17%
**Soft Feel**10%
**Size-Overall**9%
**Smell**7%
**Ingredients-Overall**5%
**Taste-Overall**4%
**Quality-Overall**4%
**Functionality-Overall**4%
**Flavor**3%
## **Common questions**
- **Is low protein dog treats profitable to sell on Amazon United States?**
- The niche generates $478K/yr across 40 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the low protein dog treats niche?**
- 4 brands and 578 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in low protein dog treats?**
- Top complaints mined from reviews: Hard Feel, Smell, Indigestion. The return rate is 0.0%.
- **When does demand for low protein dog treats peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the low protein dog treats niche?**
- Listings span $3.48–$22.48; the average listing price is $10.05 (sweet spot $15–$100). The average incumbent carries 2,488 reviews — the moat a new listing must climb.
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