---
title: "Live Shrimp — $787K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/live-shrimp"
last_updated: "2026-07-21T19:34:59.167Z"
locale: en
meta:
description: "Niche score 47/100 · $787K/yr market · 2.1M searches/yr · $31.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $787K/yr market · 2.1M searches/yr · $31.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Live Shrimp — $787K/yr Amazon US Niche (2026) - Flapen"
---
# **live shrimp**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 72Growth 20Conversion 15Competition 5Returns 99Price range 82Avg price 95Brand share 0Review moat 58Quality gap 90
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$31.97**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.03–$55.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$787K**
$787K/yr · 2.1M searches
**Review moat**
**Good****1,187.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, live shrimp is a $787K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **live shrimp market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$799K–$959K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **14%**
- **Sponsored**
- **71%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Seam Oasis62% - Generic24% - SunGrow5% - Las Vegas Exotic Fish5% - Swimming Creatures4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
35K25KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/live-shrimp/trend)
## **Top live shrimp search terms**
- **live fish**713K/yr-0.8%0.1% conv. - **live fish for aquarium**193K/yr-14.3%0.1% conv. - **live shrimp**168K/yr-15.2%1.2% conv. - **neocaridina shrimp live**116K/yr-16.3%1.4% conv. - **shrimp live**115K/yr-22.9%1.5% conv. - **cherry shrimp**77K/yr-12.0%1.7% conv. - **live shrimp freshwater aquarium**81K/yr-21.9%1.5% conv. - **peces vivos para peceras**71K/yr-1.3%0.0% conv. - **live freshwater fish**79K/yr-20.8%0.1% conv. - **fish live**59K/yr-6.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/live-shrimp/search-terms)
## **Top live shrimp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$118K30%$236K45%$354K60%$472K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active**Seam Oasis**$55.17**3.9★663 rev](https://www.amazon.com/dp/B0GCV3M94J) [2**Generic Shrimp Up Aquatics 20+ Mixed Color Neocaridina Shrimp Live Freshwater Aquarium Inverts Live Arrival! Mixed**Generic**$31.19**4.5★2,675 rev](https://www.amazon.com/dp/B0CZPVJ12W) [3**SunGrow Shrimp Rocks Calcium Magnesium Rocks for Crayfish Hermit Crab Snails Crustacean Care Aquarium Decor for Crystal Red Amano and Ghost Shrimps Nano Tank Accessories Fish Tank Supplies**SunGrow**$7.03**4.4★2,714 rev](https://www.amazon.com/dp/B005CTKE46) [4**Las Vegas Exotic Fish 20 High Grade Fire Red Cherry Shrimps Neocaridina Live Freshwater Shrimp Aquarium Inverts (Live Guarantee or Replacemnt is free) FREE PLANT!**Las Vegas Exotic Fish**$30.74**3.9★734 rev](https://www.amazon.com/dp/B0CP33CRXY) [5**Swimming Creatures 5 PCS Assorted Tropical Fish Combo Pack (Selections from Rasboras Rainbowfish Plecos Corydoras Catfish Loaches & More!) Freshwater Aquarium Fish Live**Swimming Creatures**$42.22**3.5★140 rev](https://www.amazon.com/dp/B0D71XPMSY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active**Seam Oasis**$55.17**663 rev6mo ago](https://www.amazon.com/dp/B0GCV3M94J) [**Seam Oasis 15+ Mixed Color High Grade Neocaridina Live Freshwater Shrimps for Aquarium Bignner Friendly Neocardina Shrimps Fully Mature Breeding Age Size 0.75-1 inches in Length Live Arrival Guarantee**Seam Oasis**$28.64**663 rev1y ago](https://www.amazon.com/dp/B0D4SCBH6N) [**Swimming Creatures 5 PCS Assorted Tropical Fish Combo Pack (Selections from Rasboras Rainbowfish Plecos Corydoras Catfish Loaches & More!) Freshwater Aquarium Fish Live**Swimming Creatures**$42.22**140 rev2y ago](https://www.amazon.com/dp/B0D71XPMSY) [**Generic Shrimp Up Aquatics 20+ Mixed Color Neocaridina Shrimp Live Freshwater Aquarium Inverts Live Arrival! Mixed**Generic**$31.19**2,675 rev2y ago](https://www.amazon.com/dp/B0CZPVJ12W) [**Las Vegas Exotic Fish 20 High Grade Fire Red Cherry Shrimps Neocaridina Live Freshwater Shrimp Aquarium Inverts (Live Guarantee or Replacemnt is free) FREE PLANT!**Las Vegas Exotic Fish**$30.74**734 rev2y ago](https://www.amazon.com/dp/B0CP33CRXY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active**Seam Oasis**$55.17**3.9★**▲ 110%**](https://www.amazon.com/dp/B0GCV3M94J) [**SunGrow Shrimp Rocks Calcium Magnesium Rocks for Crayfish Hermit Crab Snails Crustacean Care Aquarium Decor for Crystal Red Amano and Ghost Shrimps Nano Tank Accessories Fish Tank Supplies**SunGrow**$7.03**4.4★**▼ 27%**](https://www.amazon.com/dp/B005CTKE46) [**Seam Oasis 15+ Mixed Color High Grade Neocaridina Live Freshwater Shrimps for Aquarium Bignner Friendly Neocardina Shrimps Fully Mature Breeding Age Size 0.75-1 inches in Length Live Arrival Guarantee**Seam Oasis**$28.64**3.9★**▼ 28%**](https://www.amazon.com/dp/B0D4SCBH6N) [**Generic Shrimp Up Aquatics 20+ Mixed Color Neocaridina Shrimp Live Freshwater Aquarium Inverts Live Arrival! Mixed**Generic**$31.19**4.5★**▼ 42%**](https://www.amazon.com/dp/B0CZPVJ12W) [**Las Vegas Exotic Fish 20 High Grade Fire Red Cherry Shrimps Neocaridina Live Freshwater Shrimp Aquarium Inverts (Live Guarantee or Replacemnt is free) FREE PLANT!**Las Vegas Exotic Fish**$30.74**3.9★**▼ 44%**](https://www.amazon.com/dp/B0CP33CRXY)
**~~View all trending →~~**
## **What buyers say about live shrimp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**47%
*“Fun colors”*
**Quality-Overall**16%
*“Very good variety”*
**Value For Money**10%
*“Excellent value”*
**Fun/Entertainment Experience**3%
*“All my babies are happy”*
**Advertised Vs Actual Product**3%
*“Exactly what I ordered”*
**Size-Overall**2%
*“-Variety of sizes as well was outstanding”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions were clear”*
**Freshness**2%
*“Arrived happy and healthy and are already reproductive”*
**Ease Of Use**1%
*“Simple the best”*
**Durability**1%
*“very durable”*
### **What buyers complain about **
**Color**21%
*“Not colorful”*
**Size-Overall**17%
*“These rocks are so tiny”*
**Durability**12%
*“It died within 1 hour”*
**Quality-Overall**8%
*“Horrible quality”*
**Value For Money**7%
*“Need more for the price”*
**Advertised Vs Actual Product**5%
*“not at all like the picture”*
**Leak-Proof**4%
*“The shrimp bag appeared to be leaking slightly”*
**Smell**3%
*“the water smelled rotten”*
**Contamination**2%
*“Shrimp had a parasite upon arrival thought it was berries”*
**Functionality-Overall**1%
*“They didnt make it alive. All but 3 were dead”*
### **Top return reasons **
**Durability**18%
**Size-Overall**13%
**Advertised Vs Actual Product**10%
**Leak-Proof**9%
**Functionality-Overall**7%
**Smell**6%
**Contamination**6%
**Color**6%
**Defective Material/Parts**5%
**Escape Proof**5%
## **Common questions**
- **Is live shrimp profitable to sell on Amazon United States?**
- The niche generates $787K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the live shrimp niche?**
- 5 brands and 11 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in live shrimp?**
- Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 0.2%.
- **When does demand for live shrimp peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the live shrimp niche?**
- Listings span $7.03–$55.17; the average listing price is $31.97 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.
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