---
title: "Litter Trays — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/litter-trays"
last_updated: "2026-07-21T17:29:13.218Z"
locale: en
meta:
description: "Niche score 52/100 · $26K/yr market · 23K searches/yr · $37.04 avg price. A small market ($26K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $26K/yr market · 23K searches/yr · $37.04 avg price. A small market ($26K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Litter Trays — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **litter trays**
**Worth a look**
Shows a sweet-spot price point ($37.04 avg), but a small market ($26K/yr) keeps it on the watch list.
Market size 6Growth 20Conversion 39Competition 69Returns 89Price range 70Avg price 95Brand share 87Review moat 24Quality gap 65
**Avg price**
**Incredible****$37.04**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$5.43–$126.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,243.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$26K**
$26K/yr · 23K searches
According to Flapen's Amazon United States niche tracking, litter trays is a $26K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **litter trays market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$46K**
- units × avg price
- **Launch success**
- **56%**
- 10 of 18 new (360d)
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#167**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**48%**
Top 20: 90%
**Top-5 click share**
**43%**
Top 20: 83%
**Open market**
**48%**
- Qiuma17% - Petmate12% - PetSafe9% - Amibud5% - FZZOR5% - LoopTime4%
## **Demand**
Weekly Amazon search volume, last 12 weeks — -10.4% search growth over the last 90 days.
800600Spike '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/litter-trays/trend)
## **Top litter trays search terms**
- **low entry senior cat litter box**9K/yr-29.7%2.5% conv. - **cat litter box low entry**8K/yr+15.7%2.6% conv. - **litter trays**5K/yr+14.6%5.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/litter-trays/search-terms)
## **Top litter trays products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Qiuma Stainless Steel Cat Litter Box with Low Entry Metal Kitty Litter Box for Senior or Injured Cats Odor-Free Non-Stick Easy to Clean 17.5x13.6x5.9 Litter Pan for Medium and Small Cats**Qiuma**$26.85**4.6★249 rev](https://www.amazon.com/dp/B0FD2RYG3L) [2**Petmate Basic Open Cat Litter Pan Multidirectional Easy to Clean Plastic Litter Box Gray Made in USA 14 x 10.5 x 3.5 Small Recommended for Kittens and Small Cats**Petmate**$5.43**4.5★34,569 rev](https://www.amazon.com/dp/B00L369CXQ) [3**PetSafe ScoopFree Self-Cleaning Cat Litter Box Tray Refills with Premium Blue Non-Clumping Crystals 3-Pack**PetSafe**$66.05**4.6★40,633 rev](https://www.amazon.com/dp/B000FEF10A) [4**Stainless Steel Cat Litter Box with Low Entry Litter Pan for Small and Medium Cats Easy to Clean Non-Stick Odor-Free Suitable for Kittens Senior Cats and Injured Pets 15.7x11.8x5.9**FZZOR**$22.22**4.4★63 rev](https://www.amazon.com/dp/B0FYNX8G65) [5**Ying Tutu 1 Pack of Extra Large Cat Litter Box (ABS Material) Low Entry Senior Litter Pen for Geriatric Kitty Big Cats Jumbo Pet Safe Litter Boxes Tray for Indoor Pets Potty (Gray 24 L x 20 W)**Ying Tutu**$38.06**4.6★851 rev](https://www.amazon.com/dp/B0CK4L1GF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stainless Steel Litter Box with High Sides Small Metal Litter Box for Kittens & Medium Cats Low Entry Kitten Litter Boxes with Scoop and Mat Non-Sticky Anti-Urine Leakage Easy Cleaning**FUTAM**$27.73**164 rev5mo ago](https://www.amazon.com/dp/B0GMHCL51K) [**Stainless Steel Cat Litter Box 17.5L x 13.6W x 6H Metal Cat Litter Box with Low Entry for Senior Injured Cats Anti-Slip Non-Stick No Odor Easy to Clean for Most Cats with Weight of 14Ibs or Less**HNeekyr**$24.89**47 rev5mo ago](https://www.amazon.com/dp/B0GJD3M4CW) [**Tehoao Low Entry Small Litter Box for Kittens Kitty Plastic Litter Boxes Open Top Anti-Splash High Sided Litter Tray Pan for Medium Pets Puppy Easy to Clean 15.7 L*11.8 W*6.7 H (Grey)**Tehoao**$20.56**48 rev7mo ago](https://www.amazon.com/dp/B0G5XC2HM5) [**Ixaro Low Entry Litter Box for Senior or Disabled & Injured Cats Stainless Steel High Sided Enclosed Easy Step in Entry-Metal Kitty Litter Box for Kittens Odor Control (17.7x13.8x5.9)**IXARO**$25.77**70 rev7mo ago](https://www.amazon.com/dp/B0G41N6PGL) [**TAILRYTH Extra Large Litter Box with Low Entry Jumbo Cat Litter Box for Kitty and Senior Cats Cat Box for Indoor Cats Open Top Corner Litter Pan Easy to Clean 23.6 L x 15.7 W x 5.9 H (Grey)**TAILRYTH**$38.93**33 rev8mo ago](https://www.amazon.com/dp/B0FRN6MNC8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stainless Steel Litter Box with High Sides Small Metal Litter Box for Kittens & Medium Cats Low Entry Kitten Litter Boxes with Scoop and Mat Non-Sticky Anti-Urine Leakage Easy Cleaning**FUTAM**$27.73**4.6★**▲ 198%**](https://www.amazon.com/dp/B0GMHCL51K) [**Arm & Hammer Simply Recycled Wave Open Cat Litter Pan Small Cat Litter Box Made in USA Black**Arm & Hammer**$6.28**3.9★**▲ 183%**](https://www.amazon.com/dp/B0091Q0JUU) [**Extra Large Litter Box with High Sides 23.23 Lx16.54 Wx4.33 H ABS Low Entry Senior Litter Pen Jumbo Pet Safe Litter Boxes Tray for Kittens to Senior Cat Elderly and Fat Cat (Black)**BOHESI**$29.97**4.6★**▲ 171%**](https://www.amazon.com/dp/B0FH9QTBTW) [**Stainless Steel Cat Litter Box 17.5L x 13.6W x 6H Metal Cat Litter Box with Low Entry for Senior Injured Cats Anti-Slip Non-Stick No Odor Easy to Clean for Most Cats with Weight of 14Ibs or Less**HNeekyr**$24.89**3.7★**▲ 167%**](https://www.amazon.com/dp/B0GJD3M4CW) [**Suhaco Low Entry Litter Box for Senior Cats Extra Large Cat Litter Box with High Sides for Kitten Anti Splashing & Easy to Clean for Indoor Cats Litter Pan (White)**Suhaco**$37.96**4.3★**▲ 111%**](https://www.amazon.com/dp/B0FLY46L56)
**~~View all trending →~~**
## **What buyers say about litter trays**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**20%
*“Easy clean uo”*
**Ease Of Use**13%
*“Easy as pie”*
**Size-Overall**13%
*“It fit exactly what I needed”*
**Quality-Overall**7%
*“Excellent Quality”*
**Value For Money**7%
*“Cost effective”*
**Pet Friendly**7%
*“love it for my cat”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Strength**4%
*“Very sturdy”*
**Smell**4%
*“The lavender scent is wonderful”*
**Durability**2%
*“durable than I was expecting which is a huge plus”*
### **What buyers complain about **
**Size-Overall**45%
*“Bigger than I thought it would be”*
**Value For Money**7%
*“A bit pricey”*
**Ease Of Cleaning**7%
*“Hard to clean”*
**Ease Of Use**4%
*“Difficult to use”*
**Functionality-Overall**3%
*“did not work for our cat”*
**Advertised Vs Actual Product**2%
*“very misleading”*
**Smell**2%
*“it doesn't block the smell until after it scoops it up”*
**Strength**2%
*“for some reason not as sturdy as I would have liked”*
**Quality-Overall**2%
*“the quality has decreased a lot”*
**Leak-Proof**2%
*“which spills litter on the floor around it”*
### **Top return reasons **
**Size-Overall**81%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Functionality-Overall**2%
**Defective Material/Parts**1%
**Escape Proof**1%
**Material Quality**1%
**Compatibility-Overall**1%
**Ease Of Cleaning**1%
**Ease Of Use**1%
## **Common questions**
- **Is litter trays profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 36 tracked products. 10 of 18 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the litter trays niche?**
- 28 brands and 45 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in litter trays?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Cleaning. The return rate is 1.3%.
- **What does it cost to enter the litter trays niche?**
- Listings span $5.43–$126.39; the average listing price is $37.04 (sweet spot $15–$100). The average incumbent carries 6,244 reviews — the moat a new listing must climb.
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