---
title: "Trend — litter refill - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/litter-refill/trend"
last_updated: "2026-07-21T19:43:37.693Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — litter refill - Flapen"
---

# **litter refill**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 81Growth 22Conversion 83Competition 27Returns 98Price range 76Avg price 90Brand share 5Review moat 17Quality gap 57

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$57.41**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.2M**

$1.2M/yr · 232K searches

**Price range**

**Great****$14.70–$126.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****19,624.93**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand