---
title: "Trend — lillian ruff dog shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/lillian-ruff-dog-shampoo/trend"
last_updated: "2026-07-21T22:28:52.072Z"
locale: en
meta:
  description: "Niche score 48/100 · $148K/yr market · 39K searches/yr · $37.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $148K/yr market · 39K searches/yr · $37.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — lillian ruff dog shampoo - Flapen"
---

# **lillian ruff dog shampoo**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 37Conversion 88Competition 25Returns 96Price range 95Avg price 95Brand share 0Review moat 60Quality gap 32

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$37.13**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.63–$54.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,088.31**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+9.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$148K**

$148K/yr · 39K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand