---
title: "Lil Soups Cat Food — $631K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/lil-soups-cat-food"
last_updated: "2026-07-21T19:38:18.064Z"
locale: en
meta:
description: "Niche score 47/100 · $631K/yr market · 237K searches/yr · $14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $631K/yr market · 237K searches/yr · $14.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lil Soups Cat Food — $631K/yr Amazon US Niche (2026) - Flapen"
---
# **lil soups cat food**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 65Growth 28Conversion 99Competition 21Returns 100Price range 75Avg price 70Brand share 0Review moat 25Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.51–$34.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.35**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$631K**
$631K/yr · 237K searches
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,057.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lil soups cat food is a $631K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lil soups cat food market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$718K–$861K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Friskies80% - Fancy Feast8% - Delectables5% - MordyLand4% - INABA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +2.1% search growth over the last 90 days.
6K4KPrime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/lil-soups-cat-food/trend)
## **Top lil soups cat food search terms**
- **cat soup**74K/yr+9.5%12.6% conv. - **lil soups cat food**52K/yr-5.5%20.8% conv. - **cat soups**30K/yr+8.3%15.0% conv. - **cat soups and broths**19K/yr+23.2%9.2% conv. - **little soups for cats**16K/yr+0.7%13.1% conv. - **lil soups for cats**17K/yr-2.6%18.3% conv. - **cat food soup**8K/yr+20.0%10.4% conv. - **soup for cats**9K/yr-3.0%9.9% conv. - **lil soup**9K/yr-15.6%29.2% conv. - **lil soups for cats 30 pack**3K/yr-72.5%13.7% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/lil-soups-cat-food/search-terms)
## **Top lil soups cat food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$63K20%$126K30%$189K40%$252K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purina Friskies Natural Grain Free Wet Cat Food Lickable Cat Treats Lil Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs**Friskies**$8.76**4.7★3,624 rev](https://www.amazon.com/dp/B07QB8HLLQ) [2**Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack Lil Soups With Salmon Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups**Friskies**$34.99**4.7★2,820 rev](https://www.amazon.com/dp/B099FN21W5) [3**Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Sockeye Salmon in Chicken Broth - (Pack of 8) 1.2 oz. Cups**Friskies**$8.86**4.7★4,292 rev](https://www.amazon.com/dp/B004D3XXAY) [4**Purina Friskies Grain Free Senior Lickable Cat Food Toppers Lil Soups with Skipjack Tuna in a Velvety Tuna Broth - (Pack of 8) 1.2 oz. Cup**Friskies**$8.51**4.7★3,960 rev](https://www.amazon.com/dp/B07QGG6B7C) [5**Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Shrimp in a Velvety Chicken Broth - (Pack of 8) 1.2 oz. Cups**Friskies**$9.13**4.7★3,603 rev](https://www.amazon.com/dp/B004D3W7E2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MordyLand Cat Soup and Broth Topper Hydrating Lickable Cat Treat Grain-Free Wet Cat Food Complement with Salmon Real Chicken & Seafood Variety 1.76 oz. Cups (24)**MordyLand**$28.53**59 rev8mo ago](https://www.amazon.com/dp/B0G1H2817T) [**INABA Churu Broth for Cats Side Dish Pouch 1.4 Ounces per Pouch 12 Pouches Chicken & Seafood Variety**INABA**$13.01**715 rev2y ago](https://www.amazon.com/dp/B0CL12R2HX) [**Delectables Savory Broths Lickable Wet Cat Treat Variety Pack 12Count(Pack of 1)**Delectables**$12.87**2,967 rev4y ago](https://www.amazon.com/dp/B09QFDLQ7P) [**Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack Lil Soups With Salmon Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups**Friskies**$34.99**2,820 rev4y ago](https://www.amazon.com/dp/B099FN21W5) [**Purina Fancy Feast Lickable Broth Topper Complement Creamy Wet Cat Food Variety Pack - (Pack of 12) 1.4 oz. Pouches**Fancy Feast**$12.96**2,386 rev5y ago](https://www.amazon.com/dp/B08RQJ96H9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MordyLand Cat Soup and Broth Topper Hydrating Lickable Cat Treat Grain-Free Wet Cat Food Complement with Salmon Real Chicken & Seafood Variety 1.76 oz. Cups (24)**MordyLand**$28.53**4.4★**▲ 226%**](https://www.amazon.com/dp/B0G1H2817T) [**Purina Friskies Natural Grain Free Wet Cat Food Lickable Cat Treats Lil Soups Flaked Chicken - (Pack of 8) 1.2 oz. Tubs**Friskies**$8.76**4.7★**▲ 20%**](https://www.amazon.com/dp/B07QB8HLLQ) [**Friskies Purina Grain Free Wet Cat Food Lickable Cat Treats Variety Pack Lil Soups With Salmon Tuna or Shrimp - (Pack of 30) 1.2 oz. Cups**Friskies**$34.99**4.7★**▲ 12%**](https://www.amazon.com/dp/B099FN21W5) [**INABA Churu Broth for Cats Side Dish Pouch 1.4 Ounces per Pouch 12 Pouches Chicken & Seafood Variety**INABA**$13.01**4.7★**— 7%**](https://www.amazon.com/dp/B0CL12R2HX) [**Purina Friskies Grain Free Lickable Cat Food Toppers Lil Soups With Sockeye Salmon in Chicken Broth - (Pack of 8) 1.2 oz. Cups**Friskies**$8.86**4.7★**— 6%**](https://www.amazon.com/dp/B004D3XXAY)
**~~View all trending →~~**
## **What buyers say about lil soups cat food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**48%
*“Cat approved”*
**Taste-Overall**9%
*“A great treat”*
**Flavor**8%
*“A good variety of flavors that cats seem to love”*
**Quality-Overall**6%
*“Quality food that you can trust”*
**Value For Money**5%
*“Great value”*
**Moist/Dry**3%
*“Good moisture content”*
**Smell**2%
*“I love that it doesnt smell horrible”*
**Ease Of Use**2%
*“they are just easy”*
**Texture/Consistency-Overall**2%
*“The texture is smooth”*
**Advertised Vs Actual Product**1%
*“Met Expectations”*
### **What buyers complain about **
**Value For Money**25%
*“A little bit pricey”*
**Smell**7%
*“Strong odor”*
**Ease Of Use**5%
*“you know how difficult it genuinely is”*
**Size-Overall**5%
*“They are small”*
**Thickness**4%
*“Very thick sauce”*
**Advertised Vs Actual Product**3%
*“Wrong advertising”*
**Stale/Rotten/Spoiled**3%
*“Some containers spoiled and bloated”*
**Natural Resource Wastage**3%
*“so much can be wasted”*
**Taste-Overall**2%
*“I personally have not tasted these”*
**Indigestion**2%
*“very ill with vomiting”*
### **Top return reasons **
**Flavor**19%
**Indigestion**17%
**Stale/Rotten/Spoiled**11%
**Leak-Proof**11%
**Value For Money**11%
**Compatibility-Overall**6%
**Size-Overall**6%
**Ingredients-Overall**6%
**Instructions/User Manual/Troubleshooting**6%
**Advertised Vs Actual Product**6%
## **Common questions**
- **Is lil soups cat food profitable to sell on Amazon United States?**
- The niche generates $631K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the lil soups cat food niche?**
- 5 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lil soups cat food?**
- Top complaints mined from reviews: Value For Money, Smell, Ease Of Use. The return rate is 0.0%.
- **When does demand for lil soups cat food peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the lil soups cat food niche?**
- Listings span $8.51–$34.99; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 4,058 reviews — the moat a new listing must climb.
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