---
title: "Likit — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/likit"
last_updated: "2026-07-21T17:37:07.346Z"
locale: en
meta:
description: "Niche score 49/100 · $125K/yr market · 117K searches/yr · $21.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $125K/yr market · 117K searches/yr · $21.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Likit — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **likit**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 10Conversion 59Competition 40Returns 99Price range 86Avg price 90Brand share 0Review moat 94Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Review moat**
**Great****114.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$21.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.71–$65.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$125K**
$125K/yr · 117K searches
**Growth**
**Bad****-29.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, likit is a $125K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **likit market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$85K–$106K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**110**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Likit58% - Horsemen's Pride35% - Talisker Bay5% - PFIFF2%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -29.5% search growth over the last 90 days.
15K10KDec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/likit/trend)
## **Top likit search terms**
- **likit for horses**29K/yr-27.3%5.8% conv. - **likit**38K/yr-36.4%4.2% conv. - **lick it for horses**11K/yr-15.6%6.0% conv. - **lickit for horses**8K/yr-36.1%5.4% conv. - **horse lick**4K/yr+7.6%4.2% conv. - **jolly stall snack**5K/yr-27.0%5.2% conv. - **lickit**6K/yr-25.1%3.2% conv. - **horse likit**5K/yr-36.3%5.9% conv. - **likit horse treats**5K/yr-48.4%3.4% conv. - **likits**4K/yr-45.0%1.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/likit/search-terms)
## **Top likit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$13K15%$19K20%$25K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horsemens Pride Treat Refill for Stall Snack Holder Apple**Horsemen's Pride**$8.71**4.3★467 rev](https://www.amazon.com/dp/B000B9TWY0) [2**Likit Starter Kit**Likit**$40.36**4.1★59 rev](https://www.amazon.com/dp/B07X42LFSP) [3**Little Likits Assorted Multipack**Likit**$35.75**4.0★292 rev](https://www.amazon.com/dp/B006FIAJ7K) [4**Horsemens Pride Stall Snack Treat Refill for Horses; Blueberry Flavor**Horsemen's Pride**$8.95**4.2★46 rev](https://www.amazon.com/dp/B0FWRX5H83) [5**Likit Natural Molasses**Likit**$13.65**4.8★18 rev](https://www.amazon.com/dp/B007Y55RH0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Horsemens Pride Stall Snack Treat Refill for Horses; Blueberry Flavor**Horsemen's Pride**$8.95**46 rev9mo ago](https://www.amazon.com/dp/B0FWRX5H83) [**Likit Holder in Pink**Likit**$23.69**13 rev4y ago](https://www.amazon.com/dp/B09J595JJH) [**Likit 3 Pack of Granola Multigrain Horse Treats 19.4 Ounces Each for Activity Toys**Likit**$25.10**92 rev5y ago](https://www.amazon.com/dp/B08NXSXL41) [**Likit Granola Multigrain Refill Standard (650g)**Likit**$12.48**41 rev5y ago](https://www.amazon.com/dp/B08NXSJ751) [**Likit Apple Flavor Refill Equine Treat - 625 Gram**Likit**$13.74**21 rev8y ago](https://www.amazon.com/dp/B01HMEL3HU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Horslyx Minis Horse Licks 650g**PFIFF**$20.13**4.5★**▲ 121%**](https://www.amazon.com/dp/B005FWX4A6) [**Likit Bordom Breaker Purple/Lilac**Likit**$65.05**4.2★**▲ 98%**](https://www.amazon.com/dp/B006FIA8L2) [**Likit Starter Kit**Likit**$40.36**4.1★**▲ 83%**](https://www.amazon.com/dp/B07X42LFSP) [**Likit Signature Holder - Aqua - Clear Unisex**Likit**$22.96**4.4★**▲ 62%**](https://www.amazon.com/dp/B01D4YVZFM) [**Likit Apple Flavor Refill Equine Treat - 625 Gram**Likit**$13.74**4.2★**▲ 60%**](https://www.amazon.com/dp/B01HMEL3HU)
**~~View all trending →~~**
## **What buyers say about likit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**23%
*“Horses loved it”*
**Taste-Overall**20%
*“TASTY”*
**Fun/Entertainment Experience**10%
*“he had a great time doing it”*
**Value For Money**7%
*“The cost is average”*
**Advertised Vs Actual Product**5%
*“Works like a dream”*
**Size-Overall**5%
*“Fits”*
**Flavor**4%
*“He loved the flavor”*
**Quality-Overall**4%
*“Great product”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Durability**3%
*“The plastic part held up great too- still hanging just empty”*
### **What buyers complain about **
**Taste-Overall**20%
*“Bad taste”*
**Durability**14%
*“it only lasted for a single day”*
**Ease Of Use**12%
*“are hard for the horse to access”*
**Smell**9%
*“They smell pretty bad”*
**Stuck/Fused Together**6%
*“Crumbles easily”*
**Flavor**6%
*“Wish it didnt have artificial flavoring”*
**Compatibility-Overall**6%
*“Not compatible with Likit holder”*
**Value For Money**3%
*“I do think it is a little pricey”*
**Product Condition**3%
*“Product was opened for ALL flavors”*
**Hard Feel**2%
*“this mint just seems too soft”*
### **Top return reasons **
**Size-Overall**50%
**Defective Material/Parts**25%
**Flavor**25%
## **Common questions**
- **Is likit profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the likit niche?**
- 4 brands and 110 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in likit?**
- Top complaints mined from reviews: Taste-Overall, Durability, Ease Of Use. The return rate is 0.1%.
- **What does it cost to enter the likit niche?**
- Listings span $8.71–$65.05; the average listing price is $21.14 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.
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