---
title: "Products — lickimat - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/lickimat/products"
last_updated: "2026-07-21T20:44:10.450Z"
locale: en
meta:
  description: "Niche score 41/100 · $23K/yr market · 35K searches/yr · $13.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $23K/yr market · 35K searches/yr · $13.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — lickimat - Flapen"
---

# **lickimat**

**Skip it**

A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 20Conversion 57Competition 66Returns 84Price range 48Avg price 60Brand share 7Review moat 24Quality gap 58

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.18**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$5.69–$23.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****6,650.62**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$23K**

$23K/yr · 35K searches