---
title: "Lickimat — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/lickimat"
last_updated: "2026-07-21T16:03:19.859Z"
locale: en
meta:
description: "Niche score 41/100 · $23K/yr market · 35K searches/yr · $13.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $23K/yr market · 35K searches/yr · $13.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lickimat — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **lickimat**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 20Conversion 57Competition 66Returns 84Price range 48Avg price 60Brand share 7Review moat 24Quality gap 58
**Returns**
**Great****1.6%**
return rate — above 6% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.18**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.69–$23.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,650.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$23K**
$23K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, lickimat is a $23K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lickimat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$26K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#150**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 92%
**Open market**
**2%**
- LICKIMAT75% - LUKITO12% - ChefAide5% - WOOF3% - Honomastry1% - MooonGem1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
1K750Spike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/lickimat/trend)
## **Top lickimat search terms**
- **lickimat**17K/yr-6.0%3.5% conv. - **lickimats for dogs**7K/yr-8.3%4.0% conv. - **licki mat**4K/yr-20.3%4.8% conv. - **likimat for dogs**2K/yr-17.8%6.4% conv. - **licki mat for dogs**3K/yr-27.4%5.9% conv. - **lickimat tuff**1K/yr+1.8%6.9% conv. - **lickimat for dogs**1K/yr+0.9%3.6% conv. - **dog lickimat**312/yr+33.8%5.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/lickimat/search-terms)
## **Top lickimat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9018%$2K12%$3K16%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 29 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LickiMat Tuff Heavy-Duty Soother Dog Slow Feeder Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Turquoise**LICKIMAT**$15.78**4.3★5,944 rev](https://www.amazon.com/dp/B089DNHM7C) [2**LUKITO Lick Mat for Dogs & Cats 2 Pack Slow Feeder Licking Pad with Suction Cups for for Anxiety Relief and Boredom Reducer Perfect for Bathing Grooming**LUKITO**$8.02**4.4★11,922 rev](https://www.amazon.com/dp/B09FPTDBRZ) [3**LickiMat Slomo Dog Slow Feeders Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter. Fun Alternative to a Slow Feed Dog Bowl Orange**LICKIMAT**$16.55**4.5★2,062 rev](https://www.amazon.com/dp/B086TS6CMW) [4**LickiMat Wobble Dog Slow Feeder Bowl Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter. Fun Alternative to a Slow Feed Dog Bowl Turquoise**LICKIMAT**$16.34**4.5★5,246 rev](https://www.amazon.com/dp/B089CYPWCF) [5**LickiMat Tuff Heavy-Duty Soother Dog Slow Feeder Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Green**LICKIMAT**$16.45**4.3★5,944 rev](https://www.amazon.com/dp/B089DPFY2F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WOOF FlipMat Easy-to-Clean Lick Mat for Dogs l- Slow Feeder Mat with Double-Sided-Non-Slip Design - BPA-Free Silicone - Lick Mat - Interactive Dog Toys - Green**WOOF**$9.51**63 rev4mo ago](https://www.amazon.com/dp/B0GRCPN2V5) [**WOOF LickMat - Easy-to-Clean Lick Mat for Dogs - Slow Feeder Mat with Non-Slip Design - BPA-Free Silicone Lick Mat - Interactive Dog Toys - Green**WOOF**$9.53**566 rev1y ago](https://www.amazon.com/dp/B0F4H114P9) [**ChefAide 2 Pack Lick Mat for Dogs Cats Upgraded 8.58.5 inches Licking Mats with Suction Cups Slow Feeder Licking Pad for Anxiety Relief and Boredom Reducer Suitable for Dog Training Set 2**ChefAide**$6.10**2,252 rev1y ago](https://www.amazon.com/dp/B0DK6VVQJ3) [**Lick Mat for Dogs Dog Lick Mat with Suction Cups Pet Food Mats and Slow Feeder Cat Bowl for Dog Anxiety Relief Pet Enrichment Toys for Bathing Station and Cat Grooming 2 Pack (Blue & Orange)**Verwohnt**$5.69**646 rev2y ago](https://www.amazon.com/dp/B0D94T32SM) [**LickiMat UFO**LICKIMAT**$23.60**316 rev2y ago](https://www.amazon.com/dp/B0C191MN5V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WOOF FlipMat Easy-to-Clean Lick Mat for Dogs l- Slow Feeder Mat with Double-Sided-Non-Slip Design - BPA-Free Silicone - Lick Mat - Interactive Dog Toys - Green**WOOF**$9.51**4.5★**▲ 282%**](https://www.amazon.com/dp/B0GRCPN2V5) [**LickiMat Classic Buddy Slow Feeder for Dogs Lick Mat Boredom Anxiety Reducer Perfect for Food Treats Yogurt Liquid Food Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Orange**LICKIMAT**$8.91**4.4★**▲ 263%**](https://www.amazon.com/dp/B08GQBWQSB) [**LickiMat Classic Soother Slow Feeder for Dogs Lick Mat Boredom Anxiety Reducer Perfect for Food Treats Yogurt Liquid Food Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Turquoise**LICKIMAT**$8.76**4.4★**▲ 232%**](https://www.amazon.com/dp/B086TZSK7R) [**LickiMat Classic Soother Slow Feeder for Dogs Lick Mat Boredom Anxiety Reducer Perfect for Food Treats Yogurt Liquid Food Peanut Butter Fun Alternative to a Slow Feed Dog Bowl Purple**LICKIMAT**$8.57**4.4★**▲ 183%**](https://www.amazon.com/dp/B09CPJKQLW) [**LickiMat Slomo Dog Slow Feeders Lick Mat Boredom Anxiety Reducer; Perfect for Food Treats Yogurt or Peanut Butter. Fun Alternative to a Slow Feed Dog Bowl Orange**LICKIMAT**$16.55**4.5★**▲ 181%**](https://www.amazon.com/dp/B086TS6CMW)
**~~View all trending →~~**
## **What buyers say about lickimat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**21%
*“Dog loves it”*
**Fun/Entertainment Experience**12%
*“Good toy”*
**Ease Of Cleaning**12%
*“less of a mess”*
**Quality-Overall**8%
*“Overall, great quality mat”*
**Durability**6%
*“Durable quality”*
**Value For Money**5%
*“Worth the money”*
**Ease Of Use**4%
*“Easy to use”*
**Strength**3%
*“The product feels solidly built”*
**Size-Overall**3%
*“Great size”*
**Adhesion/Stickiness**2%
*“It has two sets of and good sticking”*
### **What buyers complain about **
**Ease Of Cleaning**16%
*“cleaning takes some effort”*
**Adhesion/Stickiness**16%
*“it didn't stick to any of my floorings”*
**Durability**14%
*“Not durable”*
**Ease Of Chewing/Swallowing**6%
*“Not great for slight chewers”*
**Strength**5%
*“Very flimsy”*
**Thickness**4%
*“Caution- not very thick”*
**Size-Overall**3%
*“it wasnt the best fit for my dog”*
**Quality-Overall**3%
*“Cheap”*
**Value For Money**2%
*“This thing cost me $300”*
**Functionality-Overall**2%
*“didnt do well for my dog”*
### **Top return reasons **
**Size-Overall**41%
**Adhesion/Stickiness**9%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Functionality-Overall**5%
**Ease Of Cleaning**4%
**Defective Material/Parts**3%
**Material Quality**3%
**Quality-Overall**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is lickimat profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the lickimat niche?**
- 8 brands and 52 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in lickimat?**
- Top complaints mined from reviews: Ease Of Cleaning, Adhesion/Stickiness, Durability. The return rate is 1.6%.
- **When does demand for lickimat peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the lickimat niche?**
- Listings span $5.69–$23.60; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 6,651 reviews — the moat a new listing must climb.
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