---
title: "Products — lickable dog treat - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/lickable-dog-treat/products"
last_updated: "2026-07-21T20:10:25.908Z"
locale: en
meta:
  description: "Niche score 51/100 · $215K/yr market · 166K searches/yr · $18.31 avg price. Soft demand (-11.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $215K/yr market · 166K searches/yr · $18.31 avg price. Soft demand (-11.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — lickable dog treat - Flapen"
---

# **lickable dog treat**

**Worth a look**

Shows low returns (0.0%), but soft demand (-11.7% this quarter) keeps it on the watch list.

Market size 41Growth 19Conversion 75Competition 29Returns 100Price range 73Avg price 83Brand share 36Review moat 76Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.31**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****477.06**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.41–$46.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$215K**

$215K/yr · 166K searches

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch