---
title: "Products — lick mat for dogs - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/lick-mat-for-dogs/products"
last_updated: "2026-07-21T21:24:30.240Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.4M/yr market · 1.7M searches/yr · $9.34 avg price. Soft demand (-4.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.4M/yr market · 1.7M searches/yr · $9.34 avg price. Soft demand (-4.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — lick mat for dogs - Flapen"
---

# **lick mat for dogs**

**Worth a look**

Shows a $1.4M/yr market, but soft demand (-4.0% this quarter) keeps it on the watch list.

Market size 85Growth 23Conversion 83Competition 45Returns 85Price range 38Avg price 28Brand share 50Review moat 42Quality gap 52

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.7M searches

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,275.95**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$4.39–$21.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.34**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch