---
title: "Lavender Dog Shampoo — $158K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/lavender-dog-shampoo"
last_updated: "2026-07-22T21:33:57.539Z"
locale: en
meta:
description: "Niche score 42/100 · $158K/yr market · 50K searches/yr · $22.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $158K/yr market · 50K searches/yr · $22.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lavender Dog Shampoo — $158K/yr Amazon US Niche (2026) - Flapen"
---
# **lavender dog shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 33Conversion 96Competition 6Returns 97Price range 85Avg price 95Brand share 0Review moat 20Quality gap 18
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$22.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.50–$60.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$158K**
$158K/yr · 50K searches
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,558.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lavender dog shampoo is a $158K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lavender dog shampoo market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$184K–$230K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **13.7%**
- **Avg BSR**
- **#383**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Buddy Biscuits76% - Wahl21% - Cloud Star3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/lavender-dog-shampoo/trend)
## **Top lavender dog shampoo search terms**
- **buddy wash dog shampoo**18K/yr-1.0%17.5% conv. - **lavender dog shampoo**13K/yr+19.0%7.7% conv. - **buddy wash**11K/yr+6.6%12.4% conv. - **dog shampoo lavender**5K/yr+3.3%11.5% conv. - **buddy wash lavender and mint dog shampoo**4K/yr+5.8%23.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/lavender-dog-shampoo/search-terms)
## **Top lavender dog shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$24K30%$47K45%$71K60%$95K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Buddy Grooming Wash 2 in 1 Dog Shampoo Lavender & Mint 16 oz. Bottle**Buddy Biscuits**$14.38**4.7★5,771 rev](https://www.amazon.com/dp/B00LTGJ938) [2**Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A**Wahl**$8.50**4.7★34,475 rev](https://www.amazon.com/dp/B005CUTW8O) [3**Buddy Grooming Wash 2 in 1 Dog Shampoo Green Tea & Bergamot 16 oz. Bottle**Buddy Biscuits**$14.43**4.7★5,771 rev](https://www.amazon.com/dp/B00LTGJHHQ) [4**Buddy Wash 2-in-1 Dog Shampoo and Conditioner for Dog Grooming Lavender & Mint 1 gal. Bottle**Buddy Biscuits**$60.35**4.7★972 rev](https://www.amazon.com/dp/B000BDJKMU) [5**Wahl USA 4-in-1 Calming Pet Shampoo for Dogs with a Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula 64 Oz - Model 821000-050**Wahl**$19.82**4.7★34,475 rev](https://www.amazon.com/dp/B079T3KSYL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cloud Star Buddy Wash Lavender and Mint 16 Ounce (Pack of 2)**Cloud Star**$29.37**673 rev8y ago](https://www.amazon.com/dp/B07DFDF897) [**Wahl USA 4-in-1 Calming Pet Shampoo for Dogs with a Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula 64 Oz - Model 821000-050**Wahl**$19.82**34,475 rev8y ago](https://www.amazon.com/dp/B079T3KSYL) [**Buddy Grooming Wash 2 in 1 Dog Shampoo Green Tea & Bergamot 16 oz. Bottle**Buddy Biscuits**$14.43**5,771 rev14y ago](https://www.amazon.com/dp/B00LTGJHHQ) [**Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A**Wahl**$8.50**34,475 rev15y ago](https://www.amazon.com/dp/B005CUTW8O) [**Buddy Grooming Wash 2 in 1 Dog Shampoo Rosemary & Mint 16 oz. Bottle**Buddy Biscuits**$14.08**5,771 rev19y ago](https://www.amazon.com/dp/B00LTGJDA2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wahl USA 4-in-1 Calming Dog Shampoo with Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula - 24 Oz - Model 820000A**Wahl**$8.50**4.7★**▲ 13%**](https://www.amazon.com/dp/B005CUTW8O) [**Buddy Grooming Wash 2 in 1 Dog Shampoo Green Tea & Bergamot 16 oz. Bottle**Buddy Biscuits**$14.43**4.7★**▲ 12%**](https://www.amazon.com/dp/B00LTGJHHQ) [**Wahl USA 4-in-1 Calming Pet Shampoo for Dogs with a Lavender Chamomile Scent Cleans Conditions Detangles & Moisturizes - Pet Friendly Formula 64 Oz - Model 821000-050**Wahl**$19.82**4.7★**— 5%**](https://www.amazon.com/dp/B079T3KSYL) [**Buddy Grooming Wash 2 in 1 Dog Shampoo Rosemary & Mint 16 oz. Bottle**Buddy Biscuits**$14.08**4.7★**— 5%**](https://www.amazon.com/dp/B00LTGJDA2) [**Buddy Wash 2-in-1 Dog Shampoo and Conditioner for Dog Grooming Lavender & Mint 1 gal. Bottle**Buddy Biscuits**$60.35**4.7★**— 4%**](https://www.amazon.com/dp/B000BDJKMU)
**~~View all trending →~~**
## **What buyers say about lavender dog shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**49%
*“The lavender scent is so nice”*
**Soft Feel**8%
*“soft Love it”*
**Quality-Overall**7%
*“A High Quality Shampoo”*
**Ease Of Cleaning**7%
*“cleans the puppy well”*
**Pet Friendly**5%
*“the dog is happy”*
**Allergies**4%
*“had no irritation”*
**Value For Money**4%
*“Decent price”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Hair Removal**2%
*“Very nice product leaves my dogs hair, nice, silky and smooth”*
**Soothing/Teething**2%
*“The calmness in my pet”*
### **What buyers complain about **
**Smell**32%
*“the dog still wouldnt smell good”*
**Allergies**15%
*“Cause my dog an allergic reaction”*
**Leak-Proof**7%
*“delivered in leaking bottle”*
**Size-Overall**6%
*“Odd size, no normal cap fits”*
**Moist/Dry**4%
*“Seems to cause drying/dandruff on my bernedoodle”*
**Advertised Vs Actual Product**4%
*“This is a lie”*
**Value For Money**4%
*“Not the most expenssive”*
**Ingredients-Overall**3%
*“FORMULA CHANGED NOT GOOD”*
**Ease Of Cleaning**3%
*“they get dirty”*
**Adhesion/Stickiness**2%
*“wanted to stick”*
### **Top return reasons **
**Leak-Proof**32%
**Smell**32%
**Value For Money**12%
**Advertised Vs Actual Product**10%
**Functionality-Overall**3%
**Size-Overall**3%
**Defective Material/Parts**1%
**Ingredients-Overall**1%
**Moist/Dry**1%
**Product Condition**1%
## **Common questions**
- **Is lavender dog shampoo profitable to sell on Amazon United States?**
- The niche generates $158K/yr across 7 tracked products. 90-day search growth is +6.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the lavender dog shampoo niche?**
- 3 brands and 6 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lavender dog shampoo?**
- Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.5%.
- **When does demand for lavender dog shampoo peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the lavender dog shampoo niche?**
- Listings span $8.50–$60.35; the average listing price is $22.99 (sweet spot $15–$100). The average incumbent carries 12,558 reviews — the moat a new listing must climb.
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