---
title: "Lamb Lung Dog Treats — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/lamb-lung-dog-treats"
last_updated: "2026-07-21T20:56:34.408Z"
locale: en
meta:
description: "Niche score 52/100 · $101K/yr market · 30K searches/yr · $24.02 avg price. Soft demand (-5.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $101K/yr market · 30K searches/yr · $24.02 avg price. Soft demand (-5.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lamb Lung Dog Treats — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **lamb lung dog treats**
**Worth a look**
Shows low returns (0.0%), but soft demand (-5.3% this quarter) keeps it on the watch list.
Market size 25Growth 22Conversion 96Competition 27Returns 100Price range 88Avg price 95Brand share 51Review moat 72Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$24.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.69–$49.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****624.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$101K**
$101K/yr · 30K searches
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lamb lung dog treats is a $101K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lamb lung dog treats market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$96K–$120K**
- units × avg price
- **Launch success**
- **—**
- 1 of 3 new (360d)
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#969**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**16%**
- Dog Chits20% - Riley's16% - Redbarn Pet Products13% - TREATOPIA13% - PCI13% - BARK'N BIG10% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -5.3% search growth over the last 90 days.
1K750Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/lamb-lung-dog-treats/trend)
## **Top lamb lung dog treats search terms**
- **lamb lung dog treats**19K/yr+0.0%13.0% conv. - **lamb lung**8K/yr-2.3%13.5% conv. - **lamb lung dog treats made in usa**3K/yr-40.7%11.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/lamb-lung-dog-treats/search-terms)
## **Top lamb lung dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dog Chits Lamb Lung Fillets Dog and Puppy Treats - Low Fat High Protein Single Ingredient Dog Treat - Easy to Break Slices - Great for Training - Made in USA Large 10 oz. Bag**Dog Chits**$30.62**4.5★1,461 rev](https://www.amazon.com/dp/B07MX62WM2) [2**Rileys Premium Dehydrated Lamb Lung Dog Treats - Sourced in USA Made in USA - Air Dried Crunchy & Delicious Lamb Dog Treats - 6 oz**Riley's**$18.62**4.6★380 rev](https://www.amazon.com/dp/B0CB7164WH) [3**PCI Pet Center Inc Lamb Crunchys raw dehydrated Lamb Dog Treats 16 oz Pack**PCI**$31.37**4.7★2,000 rev](https://www.amazon.com/dp/B006ZQ4JIW) [4**Redbarn Lamb Lung Filets - Oven Roasted Jerky-Style Dog Treats Flavorful Tasty & Highly Palatable Chews Single Ingredient Protein 10 oz 1 Bag**Redbarn Pet Products**$25.34**4.6★152 rev](https://www.amazon.com/dp/B08VFFHS38) [5**BARKN BIG Lamb Lung Dog Treats Made in USA - Single Ingredient Lamb Dog Treats - Dehydrated Natural Lung Puffs for Dogs - 5oz**BARK'N BIG**$17.69**4.6★67 rev](https://www.amazon.com/dp/B0F94QCY9J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baffs Naturals Lamb Lung Dog Treats - Perfect for Training | Single Ingredient Dehydrated Treats | High Protein & Low Fat Gluten Free | for All Breeds & Ages (7 oz Cubes)**Baffs Naturals**$15.06**51 rev10mo ago](https://www.amazon.com/dp/B0FQJHQ4H3) [**Baffs Naturals Lamb Lung Dog Treats - Perfect for Training | Single Ingredient Dehydrated Treats | High Protein & Low Fat Gluten Free | for All Breeds & Ages (7 oz Bites)**Baffs Naturals**$14.15**51 rev10mo ago](https://www.amazon.com/dp/B0FQJC83QB) [**BARKN BIG Lamb Lung Dog Treats Made in USA - Single Ingredient Lamb Dog Treats - Dehydrated Natural Lung Puffs for Dogs - 5oz**BARK'N BIG**$17.69**67 rev11mo ago](https://www.amazon.com/dp/B0F94QCY9J) [**TREATOPIA Lamb Lung Nuggies Bites Dog Treats 1 LB Bag - All-Natural Sustainable Healthy High Protein Hand-Trimmed Slow-Roasted Made in The USA Nutritious No Additives No Fillers**TREATOPIA**$29.81**59 rev1y ago](https://www.amazon.com/dp/B0DTFP1K2R) [**TREATOPIA Beef Lung Nuggies Dog Treats 1 LB Bag - All-Natural Sustainable Healthy High Protein Hand-Trimmed Slow-Roasted Made in The USA Nutritious No Additives No Fillers**TREATOPIA**$22.65**342 rev1y ago](https://www.amazon.com/dp/B0DTFNPN3G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ValueBull Lamb Lung Sticks Premium 2 Pounds Bulk Pack - All Natural Dog Chews Grass-Fed Single Ingredient**ValueBull**$49.17**4.0★**▲ 171%**](https://www.amazon.com/dp/B07QQTZ8FS) [**Baffs Naturals Lamb Lung Dog Treats - Perfect for Training | Single Ingredient Dehydrated Treats | High Protein & Low Fat Gluten Free | for All Breeds & Ages (7 oz Cubes)**Baffs Naturals**$15.06**4.5★**▲ 109%**](https://www.amazon.com/dp/B0FQJHQ4H3) [**K9 Connoisseur Beef Lung Dog Treats - USA Made Single Ingredient Dog Treat**K9 Connoisseur**$14.94**4.8★**▲ 92%**](https://www.amazon.com/dp/B07VS2JYS5) [**Dog Chits Lamb Lung Fillets Dog and Puppy Treats - Low Fat High Protein Single Ingredient Dog Treat - Easy to Break Slices - Great for Training - Made in USA 6 oz. Bag**Dog Chits**$21.14**4.3★**▲ 49%**](https://www.amazon.com/dp/B0CLDXNXB3) [**BARKN BIG Lamb Lung Dog Treats Made in USA - Single Ingredient Lamb Dog Treats - Dehydrated Natural Lung Puffs for Dogs - 5oz**BARK'N BIG**$17.69**4.6★**▲ 48%**](https://www.amazon.com/dp/B0F94QCY9J)
**~~View all trending →~~**
## **What buyers say about lamb lung dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**45%
*“Dog loves it”*
**Taste-Overall**11%
*“Good treat”*
**Value For Money**9%
*“Great value”*
**Quality-Overall**8%
*“find that the high quality of the treat is consistent”*
**Smell**4%
*“No strong smells which is a plus”*
**Size-Overall**3%
*“it is a nice sized bag”*
**Ingredients-Overall**2%
*“Definitely better than products with artificial ingredients”*
**Fun/Entertainment Experience**2%
*“My puppy really enjoys these”*
**Moist/Dry**1%
*“they love the dried beef lung treats”*
**Durability**1%
*“cant be broken too easily”*
### **What buyers complain about **
**Size-Overall**11%
*“Bag is very large”*
**Smell**11%
*“it doesn't have any smell it's hard as a rock”*
**Value For Money**10%
*“it wasn't cheap”*
**Ease Of Chewing/Swallowing**8%
*“TOO HARD TO CHEW”*
**Hard Feel**7%
*“These are really hard”*
**Indigestion**4%
*“Uncontrollable vomit and diarrhea”*
**Allergies**4%
*“dog now seems allergic to beef”*
**Durability**3%
*“Broke more and all of them were the same”*
**Taste-Overall**3%
*“so maybe that's why they don't consider them tasty”*
**Quality-Overall**3%
*“more burnt pieces than good”*
### **Top return reasons **
**Size-Overall**25%
**Advertised Vs Actual Product**17%
**Ease Of Chewing/Swallowing**17%
**Defective Material/Parts**8%
**Ingredients-Overall**8%
**Ease Of Use**8%
**Smell**8%
**Hard Feel**8%
## **Common questions**
- **Is lamb lung dog treats profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the lamb lung dog treats niche?**
- 14 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in lamb lung dog treats?**
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.0%.
- **When does demand for lamb lung dog treats peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lamb lung dog treats niche?**
- Listings span $11.69–$49.17; the average listing price is $24.02 (sweet spot $15–$100). The average incumbent carries 625 reviews — the moat a new listing must climb.
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