---
title: "Kong Peanut Butter Filler — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/kong-peanut-butter-filler"
last_updated: "2026-07-21T19:19:25.975Z"
locale: en
meta:
description: "Niche score 54/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kong Peanut Butter Filler — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **kong peanut butter filler**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 78Growth 20Conversion 77Competition 54Returns 99Price range 65Avg price 89Brand share 0Review moat 34Quality gap 43
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$20.69**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 649K searches
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.25–$30.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,066.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kong peanut butter filler is a $1.0M/yr Amazon United States market (649K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kong peanut butter filler market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.2M–$1.7M**
- units × avg price
- **Launch success**
- **—**
- 3 of 4 new (360d)
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#649**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **28%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**0%**
- KONG88% - BUDDY BUDDER10% - WOOF2% - BarkWell1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/kong-peanut-butter-filler/trend)
## **Top kong peanut butter filler search terms**
- **kong filler**271K/yr-11.3%6.9% conv. - **kong treats**82K/yr-10.8%4.7% conv. - **kong easy treat**46K/yr+17.4%6.2% conv. - **kong peanut butter**24K/yr-17.1%8.2% conv. - **kong cheese spray for dogs**23K/yr-1.5%5.6% conv. - **kong spray**16K/yr-1.5%6.2% conv. - **kong easy treats for dogs**23K/yr-36.1%6.9% conv. - **kong fillers for dogs**21K/yr-6.5%5.7% conv. - **dog whipped cream**17K/yr+11.2%0.1% conv. - **kong treat**16K/yr-3.6%4.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/kong-peanut-butter-filler/search-terms)
## **Top kong peanut butter filler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$51K10%$102K15%$153K20%$204K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 25 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KONG StuffN - Paste for Stuffing Dog Treats - Healthy with Natural Ingredients - Creamy Dog Treat in Tube - Peanut Butter (5 oz) & Sweet Potato (5 oz)**KONG**$12.97**4.2★494 rev](https://www.amazon.com/dp/B07ZDL6CBZ) [2**KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Peanut Butter)**KONG**$30.92**4.5★63 rev](https://www.amazon.com/dp/B0FY78WCXV) [3**KONG - Easy Treat - Dog Treat Paste - Liver - 8 Ounce (Best Used Classic Rubber Toys) - 2 Pack**KONG**$20.02**4.6★2,415 rev](https://www.amazon.com/dp/B07ZDKH42F) [4**KONG Easy Treat Puppy 14 oz - Pack of 2**KONG**$30.07**4.5★268 rev](https://www.amazon.com/dp/B0D9WKBSSV) [5**Pumpkin Pup Buddy BUDDER 100% Natural Dog Peanut Butter Healthy Peanut Butter Dog Treats Made in USA (17oz Jars)**BUDDY BUDDER**$14.00**4.4★3,176 rev](https://www.amazon.com/dp/B07PVL16CR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Puppy)**KONG**$28.98**4 rev5mo ago](https://www.amazon.com/dp/B0GM181P2Z) [**KONG Snacks Dog Treats 2-Pack (Large Bacon & Cheese) | All-Natural Made in USA Fits Classic Toys No Wheat Corn or Soy**KONG**$24.56**29 rev8mo ago](https://www.amazon.com/dp/B0FYRGMK9T) [**KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Peanut Butter)**KONG**$30.92**63 rev8mo ago](https://www.amazon.com/dp/B0FY78WCXV) [**KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Pepperoni)**KONG**$30.61**8 rev8mo ago](https://www.amazon.com/dp/B0FY7B17YD) [**KONG Jerky Chicken Md/Lg 5 oz Pack of 2**KONG**$17.95**188 rev1y ago](https://www.amazon.com/dp/B0DWY41WPR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Puppy)**KONG**$28.98**5.0★**▲ 340%**](https://www.amazon.com/dp/B0GM181P2Z) [**BarkWell Peanut Butter Squeeze - 8oz Pouch All-Natural Dog Peanut Butter Sourced and Made in The USA Grain Free Dog Treat 100% Natural Lick mat Topper Puzzle Toy Fill**BarkWell**$11.21**4.4★**▲ 242%**](https://www.amazon.com/dp/B0CTFV239K) [**KONG Classic Stuffable Dog Toy Easy Treat Peanut Butter Spray - Fetch & Chew Toy for Dogs - with Dog Toy Filler Treat - for Hours of Fun & Enrichment - 14 oz - XS**KONG**$23.89**4.5★**▲ 197%**](https://www.amazon.com/dp/B0D9WKYY2J) [**KONG Easy Treat Dog Paste 3-Pack Mess-Free Stuffing Toys Training & Reward Treats Made in USA Highly Digestible No Refrigeration Needed (Peanut Butter)**KONG**$30.92**4.5★**▲ 155%**](https://www.amazon.com/dp/B0FY78WCXV) [**KONG Snacks Dog Treats 2-Pack (Large Bacon & Cheese) | All-Natural Made in USA Fits Classic Toys No Wheat Corn or Soy**KONG**$24.56**4.8★**▲ 136%**](https://www.amazon.com/dp/B0FYRGMK9T)
**~~View all trending →~~**
## **What buyers say about kong peanut butter filler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**35%
*“Dog loves it”*
**Fun/Entertainment Experience**9%
*“Great toy”*
**Taste-Overall**8%
*“Delicious Treat”*
**Flavor**7%
*“Really good flavor”*
**Quality-Overall**5%
*“Great product by Kong”*
**Ease Of Use**5%
*“Easy and convenient”*
**Value For Money**4%
*“Good price”*
**Soothing/Teething**4%
*“Calming”*
**Durability**3%
*“hasnt broken at all”*
**Size-Overall**3%
*“Nice value for the size”*
### **What buyers complain about **
**Value For Money**13%
*“Toooooooo expensive”*
**Size-Overall**10%
*“DOESN'T FIT”*
**Indigestion**9%
*“Diarrhea”*
**Allergies**7%
*“Bad allergic reaction”*
**Ease Of Use**6%
*“TOO EASY”*
**Durability**6%
*“Breaks instantly”*
**Flavor**4%
*“They dont like to flavor”*
**Quality-Overall**4%
*“Quality control issue”*
**Texture/Consistency-Overall**3%
*“they seem to get a better consistency”*
**Ingredients-Overall**2%
*“Its my fault for not reading the ingredients”*
### **Top return reasons **
**Size-Overall**94%
**Defective Material/Parts**2%
**Advertised Vs Actual Product**2%
**Value For Money**0%
**Color**0%
**Material Quality**0%
**Smell**0%
**Flavor**0%
**Functionality-Overall**0%
**Shape/Style**0%
## **Common questions**
- **Is kong peanut butter filler profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the kong peanut butter filler niche?**
- 4 brands and 61 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kong peanut butter filler?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Indigestion. The return rate is 0.2%.
- **When does demand for kong peanut butter filler peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kong peanut butter filler niche?**
- Listings span $6.25–$30.92; the average listing price is $20.69 (sweet spot $15–$100). The average incumbent carries 3,066 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)