---
title: "Search terms — kong leash - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/kong-leash/search-terms"
last_updated: "2026-07-21T23:12:07.251Z"
locale: en
meta:
  description: "Niche score 43/100 · $101K/yr market · 155K searches/yr · $23.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $101K/yr market · 155K searches/yr · $23.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — kong leash - Flapen"
---

# **kong leash**

**Skip it**

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 29Conversion 35Competition 66Returns 68Price range 72Avg price 95Brand share 19Review moat 37Quality gap 28

**Avg price**

**Incredible****$23.55**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.07–$32.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,835.77**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+3.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$101K**

$101K/yr · 155K searches

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand