---
title: "Trend — kong crate mat - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/kong-crate-mat/trend"
last_updated: "2026-07-21T20:45:10.752Z"
locale: en
meta:
  description: "Niche score 51/100 · $152K/yr market · 155K searches/yr · $61.64 avg price. Soft demand (-10.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $152K/yr market · 155K searches/yr · $61.64 avg price. Soft demand (-10.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — kong crate mat - Flapen"
---

# **kong crate mat**

**Worth a look**

Shows beatable incumbent ratings (4.0★), but soft demand (-10.0% this quarter) keeps it on the watch list.

Market size 32Growth 20Conversion 20Competition 65Returns 65Price range 70Avg price 89Brand share 45Review moat 52Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$61.64**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$18.82–$135.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,405.51**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$152K**

$152K/yr · 155K searches

**Growth**

**Bad****-10.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale