---
title: "Kong Crate Mat — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/kong-crate-mat"
last_updated: "2026-07-21T19:05:28.969Z"
locale: en
meta:
description: "Niche score 51/100 · $152K/yr market · 155K searches/yr · $61.64 avg price. Soft demand (-10.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $152K/yr market · 155K searches/yr · $61.64 avg price. Soft demand (-10.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kong Crate Mat — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **kong crate mat**
**Worth a look**
Shows beatable incumbent ratings (4.0★), but soft demand (-10.0% this quarter) keeps it on the watch list.
Market size 32Growth 20Conversion 20Competition 65Returns 65Price range 70Avg price 89Brand share 45Review moat 52Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$61.64**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$18.82–$135.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.4%**
return rate — above 6% kills the launch gate
**Review moat**
**Good****1,405.51**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$152K**
$152K/yr · 155K searches
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, kong crate mat is a $152K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kong crate mat market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$123K–$154K**
- units × avg price
- **Launch success**
- **67%**
- 10 of 15 new (360d)
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#333**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 82%
**Open market**
**18%**
- Carhartt40% - Sytopia18% - MidWest Homes for Pets12% - Couzssyhi4% - Tail Stories4% - Molly Mutt3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -10.0% search growth over the last 90 days.
5K4KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/kong-crate-mat/trend)
## **Top kong crate mat search terms**
- **canvas dog bed**48K/yr+1.4%0.8% conv. - **kong crate mat**42K/yr-9.7%0.4% conv. - **carhartt dog bed**42K/yr-24.1%1.8% conv. - **kong durable crate dog mat**7K/yr+8.6%0.4% conv. - **sytopia dog bed**4K/yr+19.9%0.9% conv. - **kong dog crate pad**3K/yr+4.0%0.5% conv. - **carhart dog bed**3K/yr-3.2%2.9% conv. - **carhartt dog beds**3K/yr-51.8%1.7% conv. - **kong dog beds for sale**3K/yr-85.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/kong-crate-mat/search-terms)
## **Top kong crate mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$46K40%$61K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 35 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carhartt Durable Canvas Pet Bed Water Resistant Firm Duck Dog Bed Carhartt Brown Large**Carhartt**$126.96**3.8★684 rev](https://www.amazon.com/dp/B0CSH92L4K) [2**MidWest Homes for Pets Intermediate QuietTime MAXX Ultra-Rugged Dog Bed Water & Odor Resistant Bolstered Edge Non-Slip Bottom Fits 36-inch Crates Black**MidWest Homes for Pets**$30.42**4.2★4,969 rev](https://www.amazon.com/dp/B005OTJIZK) [3**Carhartt Field Dog Bed Durable Water Repellent Material W/Triple-Stitched Main Seams Carhartt Brown Large**Carhartt**$107.60**4.0★34 rev](https://www.amazon.com/dp/B0FB5WKLV5) [4**Sytopia 42 Inch Canvas Outdoor Dog Bed for Extra Large Dogs Durable Indoor Patio Pet Pad for Crate Great Gift for Pets with Waterproof Machine Washable Removable Cover Green**Sytopia**$63.32**4.0★85 rev](https://www.amazon.com/dp/B0GJJSJGQT) [5**Molly Mutt Forever Young Dog Bed Duvet Cover 100% Cotton 27X36X5**Molly Mutt**$34.98**4.6★1,453 rev](https://www.amazon.com/dp/B0CV1FFVYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHEENLULU Chew Proof Dog Bed Chew Resistant Dog Crate Pad for Aggressive Chewers Machine Washable Kennel Mat for Large Dogs Black 41x28**SHEENLULU**$54.01**5 rev3mo ago](https://www.amazon.com/dp/B0GLFFF7LH) [**Chew Proof Dog Crate Pad for Aggressive Chewers Indestructible Waterproof Dog Bed Durable Machine Washable Dog Crate Mat for Large Dogs Tough Indoor Outdoor Kennel Pad (Black Large (28x41))**WooPetty**$65.90**28 rev3mo ago](https://www.amazon.com/dp/B0GTPZBVVL) [**Sytopia 36 Inch Durable Indestructible Dog Bed for Large Dogs Outdoor Canvas Chew Proof Pet Crate Mat with Waterproof Washable Removable Cover Indoor Patio Pet Pad for Crate Light Grey**Sytopia**$56.69**76 rev4mo ago](https://www.amazon.com/dp/B0GSD2ML91) [**Sytopia 42 Inch Canvas Outdoor Dog Bed for Extra Large Dogs Durable Indoor Patio Pet Pad for Crate Great Gift for Pets with Waterproof Machine Washable Removable Cover Green**Sytopia**$63.32**85 rev5mo ago](https://www.amazon.com/dp/B0GJJSJGQT) [**Sytopia 36 Inch Canvas Outdoor Dog Bed for Large Dogs Durable Dog Bed with Waterproof Machine Washable Removable Cover Indoor Patio Pet Pad for Crate Green**Sytopia**$58.08**52 rev5mo ago](https://www.amazon.com/dp/B0GJK6744D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sytopia 42 Inch Canvas Outdoor Dog Bed for Extra Large Dogs Durable Indoor Patio Pet Pad for Crate Great Gift for Pets with Waterproof Machine Washable Removable Cover Dark Grey**Sytopia**$63.21**4.0★**▲ 307%**](https://www.amazon.com/dp/B0GJK73NN2) [**Sytopia 36 Inch Durable Indestructible Dog Bed for Large Dogs Outdoor Canvas Chew Proof Pet Crate Mat with Waterproof Washable Removable Cover Indoor Patio Pet Pad for Crate Light Grey**Sytopia**$56.69**3.4★**▲ 306%**](https://www.amazon.com/dp/B0GSD2ML91) [**42 Inch Durable Indestructible Dog Bed for Extra Large Dogs Outdoor Canvas Chew Proof Pet Crate Mat with Waterproof Washable Removable Cover Indoor Patio Pet Pad for Crate Dark Grey**Sytopia**$64.20**4.0★**▲ 304%**](https://www.amazon.com/dp/B0GJJRYTTM) [**Veehoo Indestructible Dog Bed for Crate Chew Proof Dog Crate Pad with Reinforced Corners Large Washable Chew Resistant Pet Mat for Kennel 35 x 22**Veehoo**$48.94**3.4★**▲ 303%**](https://www.amazon.com/dp/B0GHR96LF6) [**Chew Proof Dog Crate Pad for Aggressive Chewers Indestructible Waterproof Dog Bed Durable Machine Washable Dog Crate Mat for Large Dogs Tough Indoor Outdoor Kennel Pad (Black Large (28x41))**WooPetty**$65.90**4.8★**▲ 303%**](https://www.amazon.com/dp/B0GTPZBVVL)
**~~View all trending →~~**
## **What buyers say about kong crate mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Durability**15%
*“holding up well”*
**Pet Friendly**13%
*“My dog approved”*
**Quality-Overall**10%
*“seems like a quality bed”*
**Size-Overall**8%
*“I really like the size of this”*
**Ease Of Cleaning**7%
*“Easy to wash”*
**Soft Feel**5%
*“it is also soft to the touch”*
**Value For Money**4%
*“Excellent value”*
**Cushion**4%
*“It is a good cushion”*
**Comfort-Overall**3%
*“comfortable”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
### **What buyers complain about **
**Durability**14%
*“Not durable”*
**Thickness**11%
*“I thought this bed would be a lot thicker”*
**Value For Money**8%
*“To think this would originally be $50 is crazy”*
**Quality-Overall**7%
*“Poor quality/not indestructible”*
**Ease Of Chewing/Swallowing**7%
*“NOT CHEW PROOF”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Strength**4%
*“The bottom is the weakest part”*
**Size-Overall**4%
*“The box was small”*
**Water Resistance**3%
*“Not water”*
**Hard Feel**2%
*“The fabric is so rough”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**7%
**Thin**7%
**Material Quality**4%
**Thickness**4%
**Durability**3%
**Quality-Overall**3%
**Value For Money**2%
**Escape Proof**2%
**Color**2%
## **Common questions**
- **Is kong crate mat profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 35 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the kong crate mat niche?**
- 17 brands and 28 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in kong crate mat?**
- Top complaints mined from reviews: Durability, Thickness, Value For Money. The return rate is 2.4%.
- **When does demand for kong crate mat peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kong crate mat niche?**
- Listings span $18.82–$135.43; the average listing price is $61.64 (sweet spot $15–$100). The average incumbent carries 1,406 reviews — the moat a new listing must climb.
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