---
title: "Search terms — koi fish - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/koi-fish/search-terms"
last_updated: "2026-07-21T23:09:26.626Z"
locale: en
meta:
  description: "Niche score 53/100 · $239K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $239K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — koi fish - Flapen"
---

# **koi fish**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 45Growth 73Conversion 10Competition 32Returns 100Price range 38Avg price 72Brand share 5Review moat 81Quality gap 96

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****383.25**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+57.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$108.10**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$239K**

$239K/yr · 276K searches

**Price range**

**Okay****$46.21–$186.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand