---
title: "Products — koi fish food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/koi-fish-food/products"
last_updated: "2026-07-21T10:16:10.152Z"
locale: en
meta:
  description: "koi fish food clears our launch bar: a $3.2M/yr market growing +119.6% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "koi fish food clears our launch bar: a $3.2M/yr market growing +119.6% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Products — koi fish food - Flapen"
---

# **koi fish food**

**Launch it**

A $3.2M/yr market growing +119.6% this quarter with returns at 0.0% — clears our launch bar.

Market size 96Growth 95Conversion 98Competition 52Returns 100Price range 87Avg price 95Brand share 14Review moat 24Quality gap 20

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****17.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$3.2M**

$3.2M/yr · 570K searches

**Growth**

**Incredible****+119.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$33.11**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.83–$95.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,910.88**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand