---
title: "Search terms — kitty curls cat scratcher - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/kitty-curls-cat-scratcher/search-terms"
last_updated: "2026-07-21T20:52:11.311Z"
locale: en
meta:
  description: "Niche score 52/100 · $194K/yr market · 136K searches/yr · $16.78 avg price. Soft demand (-61.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $194K/yr market · 136K searches/yr · $16.78 avg price. Soft demand (-61.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — kitty curls cat scratcher - Flapen"
---

# **kitty curls cat scratcher**

**Worth a look**

Shows beatable incumbent ratings (3.3★), but soft demand (-61.0% this quarter) keeps it on the watch list.

Market size 38Growth 0Conversion 81Competition 41Returns 58Price range 57Avg price 79Brand share 51Review moat 88Quality gap 100

**Quality gap**

**Incredible****3.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****243.83**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.78**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$9.17–$22.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$194K**

$194K/yr · 136K searches

**Growth**

**Bad****-61.0%**

90-day search growth — must beat 0% to launch