---
title: "Kirkland Dog Biscuits — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/kirkland-dog-biscuits"
last_updated: "2026-07-21T18:45:34.613Z"
locale: en
meta:
description: "Niche score 40/100 · $35K/yr market · 13K searches/yr · $37.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $35K/yr market · 13K searches/yr · $37.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kirkland Dog Biscuits — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **kirkland dog biscuits**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 50Conversion 76Competition 4Returns 100Price range 94Avg price 95Brand share 0Review moat 20Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$37.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.10–$73.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+19.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,488.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$35K**
$35K/yr · 13K searches
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kirkland dog biscuits is a $35K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kirkland dog biscuits market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$47K–$56K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#813**
- **Page quality**
- **0%**
- **Prime**
- **29%**
- **Sponsored**
- **29%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **97 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**110**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- KIRKLAND93% - Milk-Bone4% - Old Mother Hubbard3%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +19.6% search growth over the last 90 days.
300200Spike '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/kirkland-dog-biscuits/trend)
## **Top kirkland dog biscuits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 30 LB**KIRKLAND**$63.11**4.5★1,262 rev](https://www.amazon.com/dp/B07HLSQ147) [2**Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 15 Lb**KIRKLAND**$36.89**4.4★211 rev](https://www.amazon.com/dp/B07JMN66G4) [3**KIRKLAND Signature Chicken Jerky Dog Treat 48 Ounce**KIRKLAND**$27.10**4.8★21 rev](https://www.amazon.com/dp/B0FJ2XH3X9) [4**Kirkland Signature Dental Chews (2)**KIRKLAND**$73.55**4.6★4,088 rev](https://www.amazon.com/dp/B077QX9WKZ) [5**Milk-Bone Crunchy Large Dog Treats 10 Lb. Box Original Beef Flavor**Milk-Bone**$14.10**4.8★81,293 rev](https://www.amazon.com/dp/B0018CLXTG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KIRKLAND Signature Chicken Jerky Dog Treat 48 Ounce**KIRKLAND**$27.10**21 rev12mo ago](https://www.amazon.com/dp/B0FJ2XH3X9) [**Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Large Size 6 lb Box**Old Mother Hubbard**$16.62**6,284 rev6y ago](https://www.amazon.com/dp/B084S9BYHS) [**Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 15 Lb**KIRKLAND**$36.89**211 rev7y ago](https://www.amazon.com/dp/B07JMN66G4) [**Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 30 LB**KIRKLAND**$63.11**1,262 rev7y ago](https://www.amazon.com/dp/B07HLSQ147) [**Kirkland Signature Dental Chews (2)**KIRKLAND**$73.55**4,088 rev8y ago](https://www.amazon.com/dp/B077QX9WKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIRKLAND Signature Chicken Jerky Dog Treat 48 Ounce**KIRKLAND**$27.10**4.8★**▲ 102%**](https://www.amazon.com/dp/B0FJ2XH3X9) [**Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 15 Lb**KIRKLAND**$36.89**4.4★**▲ 14%**](https://www.amazon.com/dp/B07JMN66G4) [**Kirkland Signature Dental Chews (2)**KIRKLAND**$73.55**4.6★**— 7%**](https://www.amazon.com/dp/B077QX9WKZ) [**Kirkland Signature Premium Dog Biscuits Chicken Meal & Rice Formula 30 LB**KIRKLAND**$63.11**4.5★**▼ 15%**](https://www.amazon.com/dp/B07HLSQ147) [**Wellness Old Mother Hubbard Classic P-Nuttier Dog Biscuits Natural Training Treats Peanut Butter Flavor Large Size 6 lb Box**Old Mother Hubbard**$16.62**4.5★**▼ 24%**](https://www.amazon.com/dp/B084S9BYHS)
**~~View all trending →~~**
## **What buyers say about kirkland dog biscuits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**46%
*“pet friendly”*
**Value For Money**12%
*“Good deal”*
**Taste-Overall**9%
*“Yummy as a one time special treat”*
**Quality-Overall**8%
*“Overall, great product my dogs consistently enjoy”*
**Size-Overall**3%
*“Love buying the big box”*
**Smell**3%
*“my dog loves them very good quality dog treats they smell good”*
**Fun/Entertainment Experience**3%
*“dogs enjoy”*
**Ease Of Chewing/Swallowing**2%
*“keep him occupied for a while when chewing”*
**Ingredients-Overall**2%
*“My dogs love these treats just as much—if not more—and I feel much better knowing Im choosing a product with ingredients that align with what Im looking for”*
**Flavor**2%
*“One of my dogs favorite flavors”*
### **What buyers complain about **
**Size-Overall**19%
*“Very large biscuit”*
**Durability**9%
*“easy to break”*
**Smell**7%
*“My dog smelled”*
**Product Condition**7%
*“Product was not new”*
**Quality-Overall**6%
*“I dont know if the factory quality control is at fault allowing so many broken pieces”*
**Moist/Dry**6%
*“Many times this batch is very dry”*
**Defective Material/Parts**5%
*“Half the bones were broken in 2 or more pieces”*
**Taste-Overall**5%
*“These biscuits are BAD”*
**Hard Feel**4%
*“very hard and dry”*
**Contamination**3%
*“Insect infestation”*
### **Top return reasons **
**Size-Overall**86%
**Advertised Vs Actual Product**5%
**Escape Proof**3%
**Stale/Rotten/Spoiled**3%
**Weight Heavy**3%
**Ease Of Chewing/Swallowing**1%
## **Common questions**
- **Is kirkland dog biscuits profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the kirkland dog biscuits niche?**
- 3 brands and 110 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kirkland dog biscuits?**
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 0.0%.
- **What does it cost to enter the kirkland dog biscuits niche?**
- Listings span $14.10–$73.55; the average listing price is $37.53 (sweet spot $15–$100). The average incumbent carries 13,489 reviews — the moat a new listing must climb.
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