---
title: "Trend — kennel mat - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/kennel-mat/trend"
last_updated: "2026-07-21T21:56:37.482Z"
locale: en
meta:
  description: "Niche score 51/100 · $132K/yr market · 281K searches/yr · $22.45 avg price. Soft demand (+1.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $132K/yr market · 281K searches/yr · $22.45 avg price. Soft demand (+1.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — kennel mat - Flapen"
---

# **kennel mat**

**Worth a look**

Shows a sweet-spot price point ($22.45 avg), but soft demand (+1.1% this quarter) keeps it on the watch list.

Market size 30Growth 26Conversion 26Competition 64Returns 75Price range 77Avg price 94Brand share 68Review moat 29Quality gap 58

**Avg price**

**Great****$22.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.04–$38.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****2.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$132K**

$132K/yr · 281K searches

**Review moat**

**Okay****3,618.61**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+1.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale