---
title: "Kennel Flooring — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/kennel-flooring"
last_updated: "2026-07-22T20:49:19.695Z"
locale: en
meta:
description: "Niche score 38/100 · $26K/yr market · 66K searches/yr · $78.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $26K/yr market · 66K searches/yr · $78.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kennel Flooring — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **kennel flooring**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 7Growth 45Conversion 6Competition 46Returns 37Price range 11Avg price 83Brand share 53Review moat 25Quality gap 78
**Avg price**
**Great****$78.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.5%**
return rate — above 6% kills the launch gate
**Review moat**
**Bad****4,650.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$23.49–$693.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$26K**
$26K/yr · 66K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, kennel flooring is a $26K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–Jul–Aug–Oct. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kennel flooring market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$78K**
- units × avg price
- **Launch success**
- **50%**
- 4 of 8 new (360d)
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 96%
**Open market**
**20%**
- Bhyhok24% - Veehoo18% - Kennel Deck13% - Romlits11% - Cove Products7% - Goovilla7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jul, Aug, Oct · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/kennel-flooring/trend)
## **Top kennel flooring search terms**
- **dog kennel flooring**13K/yr-4.4%0.4% conv. - **dog kennel flooring outdoor 10x10**4K/yr+629.9%0.3% conv. - **kennel flooring**11K/yr-16.5%0.5% conv. - **kennel deck**7K/yr+10.7%1.3% conv. - **kennel flooring outdoor**5K/yr+59.6%1.0% conv. - **dog kennel flooring outdoor**5K/yr+2.9%0.5% conv. - **kennel floor**5K/yr+11.8%0.4% conv. - **outdoor kennel flooring for dogs**7K/yr-21.5%0.0% conv. - **outdoor dog kennel flooring**4K/yr+5.5%0.5% conv. - **dog kennel floor**4K/yr+14.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/kennel-flooring/search-terms)
## **Top kennel flooring products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bhyhok 12Pcs 12 * 12 * 0.51inch Dog Kennel Flooring Interlocking Drainage Waterproof Non-Slip Splicing Dog Kennels Flooring Decking Outdoor Kennel Run Flooring Panel for Dogs Grey**Bhyhok**$36.82**4.1★8 rev](https://www.amazon.com/dp/B0GK8VMF6J) [2**Veehoo Outdoor Flooring Decking for Dog Playpens Kennels 4 x 4 Waterproof Dog Training Platform Portable Deck for RV Pet Enclosures Grey (24 x 12 inches 8PCS)**Veehoo**$78.67**3.9★41 rev](https://www.amazon.com/dp/B0FLV8JWRK) [3**Fast-Drying Outdoor Decking for Garden Kennel Storage Shed Basement Garage Patio Bathroom 10 PCS 12x12x0.59 Heavy-Duty Interlocking Decking Tiles Maximum Bearing Capacity up to 6613 LBs**Romlits**$39.33**4.1★162 rev](https://www.amazon.com/dp/B0BHSZ7WJC) [4**Bhyhok 46 x 34.8 Dog Kennel Flooring 6PCS Outdoor Pet Platform Raised Waterproof Decking for Dog Run Cage and Patio Easy Snap-On Assembly**Bhyhok**$42.45**4.8★4 rev](https://www.amazon.com/dp/B0GJZBWXMV) [5**Goovilla Plastic Interlocking Deck Tiles 9 Pack 12x12 Waterproof Outdoor Flooring All Weather Use Patio Floor Decking Tiles for Porch Poolside Balcony Backyard Dark Grey**Goovilla**$25.63**4.3★1,285 rev](https://www.amazon.com/dp/B09QPZZVVZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 PCS Dog Kennel Flooring Interlocking Drainage 12 12 0.5 Waterproof Non Slip Outdoor Run Training Panel Splicing Dog Crate Floor Protector for Pets Black**CebraBounze**$26.17**0 rev2mo ago](https://www.amazon.com/dp/B0GY89S2QG) [**16 PCS Modular Interlocking Cushion Interlocking Floor Tiles with Hole Drainage Mat 10 x 10 Non Slip Pool Deck Mat Outdoor for Drain Deck Pool Patio Shower Kitchen Balcony (Black)**laapee**$26.77**66 rev5mo ago](https://www.amazon.com/dp/B0GDDJBPVQ) [**Bhyhok 12Pcs 12 * 12 * 0.51inch Dog Kennel Flooring Interlocking Drainage Waterproof Non-Slip Splicing Dog Kennels Flooring Decking Outdoor Kennel Run Flooring Panel for Dogs Grey**Bhyhok**$36.82**8 rev5mo ago](https://www.amazon.com/dp/B0GK8VMF6J) [**Bhyhok 46 x 34.8 Dog Kennel Flooring 6PCS Outdoor Pet Platform Raised Waterproof Decking for Dog Run Cage and Patio Easy Snap-On Assembly**Bhyhok**$42.45**4 rev5mo ago](https://www.amazon.com/dp/B0GJZBWXMV) [**Summertrail Dog Kennel Flooring Outdoor Flooring Decking for Dog Waterproof Dog Training Platform Portable Deck for Pet Enclosures (12 x 12 inches 8PCS)**SUMMERTRAIL**$36.85**25 rev7mo ago](https://www.amazon.com/dp/B0G5PV8ZYY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 PCS Dog Kennel Flooring Interlocking Drainage 12 12 0.5 Waterproof Non Slip Outdoor Run Training Panel Splicing Dog Crate Floor Protector for Pets Black**CebraBounze**$26.17**0.0★**▲ 244%**](https://www.amazon.com/dp/B0GY89S2QG) [**16 PCS Modular Interlocking Cushion Interlocking Floor Tiles with Hole Drainage Mat 10 x 10 Non Slip Pool Deck Mat Outdoor for Drain Deck Pool Patio Shower Kitchen Balcony (Black)**laapee**$26.77**4.3★**▲ 232%**](https://www.amazon.com/dp/B0GDDJBPVQ) [**Thyle 50 Pack Drainage Mats Interlocking Rubber Floor Tiles 10 x 10 Non Slip Rubber Floor Tiles Outdoor Pool Deck Mats Modular Interlocking Cushion for Garage Bathroom Patio Flooring Shower**Thyle**$67.20**4.4★**▲ 209%**](https://www.amazon.com/dp/B0C65QT8QZ) [**FoQualy Blue Alfombrilla de jaula/almohadilla para Foot pad. Floor Fence Dog Crate (LSDB42in)**FoQualy**$38.33**3.0★**▲ 184%**](https://www.amazon.com/dp/B0F1BJ6WR6) [**Dri-Dek Dog & Cat Kennel Cage Liner Veterinarian or Groomer Flooring - 1x1 Interlocking Tiles - 12-Pack (Green)**Dri-Dek®**$91.49**5.0★**▲ 174%**](https://www.amazon.com/dp/B01IC7R974)
**~~View all trending →~~**
## **What buyers say about kennel flooring**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fit perfect”*
**Quality-Overall**15%
*“the quality is good for a pet area”*
**Strength**7%
*“feel sturdy”*
**Advertised Vs Actual Product**6%
*“Just what I needed”*
**Ease Of Cleaning**6%
*“Easy setup and keeps the area clean”*
**Durability**5%
*“Durable and Easy to Clean”*
**Value For Money**4%
*“Worth the price”*
**Ease Of Use**4%
*“It was easy to use”*
**Design-Overall**3%
*“aesthetically looks more clean”*
**Material Quality**2%
*“The material feels durable”*
### **What buyers complain about **
**Size-Overall**15%
*“These are small”*
**Strength**8%
*“Loose screws”*
**Quality-Overall**8%
*“Poor quality”*
**Assembly/Installation**8%
*“Wasnt the easiest to assemble like you would think it was from the pics”*
**Value For Money**6%
*“Only thing is very expensive”*
**Durability**6%
*“now the whole thing is falling apart”*
**Thickness**4%
*“It is not thick”*
**Functionality-Overall**3%
*“This didn't work for us”*
**Grip**3%
*“It is not slip resistant”*
**Material Quality**2%
*“Made of Cheap material”*
### **Top return reasons **
**Size-Overall**61%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Material Quality**5%
**Quality-Overall**4%
**Value For Money**3%
**Compatibility-Overall**2%
**Strength**2%
**Functionality-Overall**2%
**Color**2%
## **Common questions**
- **Is kennel flooring profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 24 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the kennel flooring niche?**
- 18 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in kennel flooring?**
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 4.5%.
- **When does demand for kennel flooring peak?**
- Demand peaks in Apr–Jul–Aug–Oct; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the kennel flooring niche?**
- Listings span $23.49–$693.74; the average listing price is $78.19 (sweet spot $15–$100). The average incumbent carries 4,650 reviews — the moat a new listing must climb.
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