---
title: "Search terms — jumbo bully sticks - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/jumbo-bully-sticks/search-terms"
last_updated: "2026-07-21T20:08:12.994Z"
locale: en
meta:
  description: "Niche score 55/100 · $149K/yr market · 72K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $149K/yr market · 72K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — jumbo bully sticks - Flapen"
---

# **jumbo bully sticks**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 32Growth 42Conversion 77Competition 64Returns 98Price range 89Avg price 95Brand share 4Review moat 25Quality gap 57

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$27.34**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.00–$53.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+13.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$149K**

$149K/yr · 72K searches

**Review moat**

**Bad****4,160.92**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand