---
title: "Jumbo Bully Sticks — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/jumbo-bully-sticks"
last_updated: "2026-07-21T17:29:18.751Z"
locale: en
meta:
description: "Niche score 55/100 · $149K/yr market · 72K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $149K/yr market · 72K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jumbo Bully Sticks — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **jumbo bully sticks**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 32Growth 42Conversion 77Competition 64Returns 98Price range 89Avg price 95Brand share 4Review moat 25Quality gap 57
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$27.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.00–$53.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$149K**
$149K/yr · 72K searches
**Review moat**
**Bad****4,160.92**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jumbo bully sticks is a $149K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jumbo bully sticks market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$137K–$164K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**1%**
- Mighty Paw66% - Generic16% - Cadet12% - Best Bully Sticks2% - Natural Farm2% - Pawstruck1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +13.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/jumbo-bully-sticks/trend)
## **Top jumbo bully sticks search terms**
- **mighty paw**31K/yr+36.1%3.9% conv. - **toro bully hide chews 12 pack**8K/yr+9.2%7.4% conv. - **mighty paws**5K/yr+23.5%3.7% conv. - **jumbo bully sticks**7K/yr-14.0%2.6% conv. - **12 bully sticks for large dogs**5K/yr-13.7%4.5% conv. - **cadet toro bully hide chews 12 pack**4K/yr-0.5%7.6% conv. - **toro bully hide chews**4K/yr-13.5%4.4% conv. - **bully hide chews**3K/yr+18.6%3.6% conv. - **toro bully sticks**4K/yr-35.5%4.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/jumbo-bully-sticks/search-terms)
## **Top jumbo bully sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 36 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mighty Paw Yak Cheese Dog Chews All-Natural Long Lasting Hard Chew for Aggressive Chewers High Protein Odor-Free Dog Treat 3 Ingredient Natural Yak Chews for Large Dogs (4 Pack)**Mighty Paw**$26.00**4.4★17,243 rev](https://www.amazon.com/dp/B08WRXCTGW) [2**Mighty Paw Long Lasting 12 Bully Sticks for Dogs - All Natural Grass Fed Beef Chews. Lower Odor Dog Bully Sticks for Large Dogs Medium and Small Breeds. Single Ingredient Treats**Mighty Paw**$29.10**4.5★3,518 rev](https://www.amazon.com/dp/B09C2KBD12) [3**Cadet Toro Bully Hide Sticks 9-12 (Pack of 12) All-Natural Dog Chews**Generic**$39.12**5.0★1 rev](https://www.amazon.com/dp/B0H3QFFG5X) [4**Cadet Bully Hide Sticks for Large Dogs All-Natural Beef Pizzle High Protein Low Fat Long-Lasting Grain & Rawhide-Free Dog Chews for Aggressive Chewers Large (8 Count)**Cadet**$25.39**4.5★701 rev](https://www.amazon.com/dp/B0CJWF1JSP) [5**Mighty Paw Naturals Dog Bones - Cow Knee Caps & Knuckle Bones for Dogs (8 Pack) | 100% Natural Beef Knee Caps Meaty Pet Treat**Mighty Paw**$27.03**4.3★1,125 rev](https://www.amazon.com/dp/B0BT4XVZB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Toro Bully Sticks All-Natural Dog Chews 12 Sticks (9~12/Stick)**Generic**$37.95**0 rev5mo ago](https://www.amazon.com/dp/B0GLXLHPLC) [**Best Bully Sticks Natural Jumbo 12 Inch Bully Sticks - 4 Count (Pack of 1) - Natural Grain Smoky Aroma No Additives Grass-Fed Rawhide Free Dog Treats**Best Bully Sticks**$31.47**524 rev1y ago](https://www.amazon.com/dp/B0DWQJ74XR) [**Mighty Paw Yak Cheese Puffs for Dogs - Crunchy All-Natural Pet Treats - Odorless Limited-Ingredient Chews for Puppies & Power-Chewers - Rich in Protein and Calcium - Easy to Chew (8 oz.)**Mighty Paw**$14.07**17,243 rev1y ago](https://www.amazon.com/dp/B0D9G1ZHKT) [**Mighty Paw Naturals Bully Sticks for Small & Medium Dogs - Grass Fed Beef Chews. Bully Sticks for Large Dogs. Lower Odor Stick Treat. Single Ingredient (6 - 10 Pack)**Mighty Paw**$26.59**3,518 rev2y ago](https://www.amazon.com/dp/B0CXRRVM5R) [**Mighty Paw Naturals Curly Bully Sticks for Dogs - Grass Fed Beef Chews. Bully Sticks for Large Dogs Medium Small Breeds. Lower Odor Treats for Small Pets. Single Ingredient 6 - 5 Pack**Mighty Paw**$17.39**3,518 rev2y ago](https://www.amazon.com/dp/B0CXRMF97F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cadet Toro Bully Hide Sticks 9-12 (Pack of 12) All-Natural Dog Chews**Generic**$39.12**5.0★**▲ 225%**](https://www.amazon.com/dp/B0H3QFFG5X) [**Mighty Paw Yak Cheese Puffs for Dogs - Crunchy All-Natural Pet Treats - Odorless Limited-Ingredient Chews for Puppies & Power-Chewers - Rich in Protein and Calcium - Easy to Chew (8 oz.)**Mighty Paw**$14.07**4.4★**▲ 198%**](https://www.amazon.com/dp/B0D9G1ZHKT) [**Premium Toro Bully Sticks All-Natural Dog Chews 12 Sticks (9~12/Stick)**Generic**$37.95**0.0★**▲ 172%**](https://www.amazon.com/dp/B0GLXLHPLC) [**Dog Toro Bully Hide Sticks 9-12/Stick 12 Sticks Net Weight 1.32 lbs**Generic**$38.38**5.0★**▲ 124%**](https://www.amazon.com/dp/B0GT3877XT) [**Cadet Bully Sticks for Large Dogs All-Natural Beef Pizzle Rawhide-Free Long-Lasting Dog Chews for Aggressive Chewers 10 Count**Cadet**$40.60**4.4★**▲ 111%**](https://www.amazon.com/dp/B0CQRXSZ8X)
**~~View all trending →~~**
## **What buyers say about jumbo bully sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**33%
*“Dog loves it”*
**Ease Of Chewing/Swallowing**13%
*“Calming chews”*
**Quality-Overall**8%
*“This is a well made”*
**Durability**7%
*“durable build”*
**Value For Money**5%
*“Reasonable price”*
**Taste-Overall**5%
*“Great snack”*
**Soothing/Teething**3%
*“Helps my pup relax”*
**Fun/Entertainment Experience**3%
*“Keeps him entertained”*
**Smell**3%
*“Low odor”*
**Size-Overall**2%
*“Good size my dog enjoys them”*
### **What buyers complain about **
**Smell**16%
*“Bad smell”*
**Value For Money**11%
*“Too expensive”*
**Functionality-Overall**8%
*“Doesn't work”*
**Durability**7%
*“Broke in half”*
**Size-Overall**6%
*“They were also too short”*
**Ease Of Chewing/Swallowing**6%
*“Extremely hard to chew”*
**Indigestion**5%
*“Diarrhea and vomiting”*
**Thickness**4%
*“Not really thick”*
**Allergies**4%
*“caused an allergic reaction”*
**Quality-Overall**3%
*“Disappointing Quality Control”*
### **Top return reasons **
**Size-Overall**30%
**Functionality-Overall**15%
**Advertised Vs Actual Product**8%
**Compatibility-Overall**5%
**Ease Of Use**4%
**Defective Material/Parts**4%
**Smell**4%
**Value For Money**3%
**Connectivity-Overall**2%
**Hard Feel**2%
## **Common questions**
- **Is jumbo bully sticks profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the jumbo bully sticks niche?**
- 7 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in jumbo bully sticks?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.4%.
- **When does demand for jumbo bully sticks peak?**
- Demand peaks in Nov; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the jumbo bully sticks niche?**
- Listings span $12.00–$53.37; the average listing price is $27.34 (sweet spot $15–$100). The average incumbent carries 4,161 reviews — the moat a new listing must climb.
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