---
title: "Ivermax — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/ivermax"
last_updated: "2026-07-21T16:02:46.798Z"
locale: en
meta:
description: "Niche score 36/100 · $48K/yr market · 22K searches/yr · $28.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $48K/yr market · 22K searches/yr · $28.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ivermax — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **ivermax**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 11Conversion 78Competition 3Returns 98Price range 90Avg price 95Brand share 0Review moat 56Quality gap 25
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$28.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.34–$54.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,272.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$48K**
$48K/yr · 22K searches
**Growth**
**Bad****-27.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ivermax is a $48K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ivermax market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$58K–$72K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- First Companion51% - Generic34% - Durvet6% - QZQAB6% - OZIPCO3%
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — -27.5% search growth over the last 90 days.
1K800Spike '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/ivermax/trend)
## **Top ivermax search terms**
- **ivermax**15K/yr-27.4%5.8% conv. - **ivermax ivermectin paste 1.87**4K/yr-21.8%15.5% conv. - **ivermax apple flavored ivermectin equine paste dewormer**3K/yr-42.5%11.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/ivermax/search-terms)
## **Top ivermax products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$14K45%$22K60%$29K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**First Companion Ivermax (Ivermectin) Equine Paste 6.08 Gram 1 Pack Blue**First Companion**$15.33**4.6★765 rev](https://www.amazon.com/dp/B0D6LWRWNC) [2**Ivermax Apple Flavored Ivermectin Equine Paste Dewormer - 2 Pack**Generic**$31.56**4.7★2,588 rev](https://www.amazon.com/dp/B09FHYQVKT) [3**Ivermax (ivermectin Paste) 1.87% for Oral Use in Horses Only - 4 Pack**Generic**$54.70**4.7★301 rev](https://www.amazon.com/dp/B09HZHF1VX) [4**Durvet Ivermectin Pour On Dewormer 250mL**Durvet**$24.32**4.6★1,496 rev](https://www.amazon.com/dp/B00JAL3AAW) [5**Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack**QZQAB**$34.26**4.4★846 rev](https://www.amazon.com/dp/B0FMJX5THG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack**QZQAB**$34.26**846 rev10mo ago](https://www.amazon.com/dp/B0FMJX5THG) [**OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB**OZIPCO**$12.34**1,639 rev1y ago](https://www.amazon.com/dp/B0FBTBWY78) [**First Companion Ivermax (Ivermectin) Equine Paste 6.08 Gram 1 Pack Blue**First Companion**$15.33**765 rev2y ago](https://www.amazon.com/dp/B0D6LWRWNC) [**Ivermax (ivermectin Paste) 1.87% for Oral Use in Horses Only - 4 Pack**Generic**$54.70**301 rev4y ago](https://www.amazon.com/dp/B09HZHF1VX) [**Ivermax Apple Flavored Ivermectin Equine Paste Dewormer - 2 Pack**Generic**$31.56**2,588 rev4y ago](https://www.amazon.com/dp/B09FHYQVKT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB**OZIPCO**$12.34**4.6★**▲ 156%**](https://www.amazon.com/dp/B0FBTBWY78) [**Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack**QZQAB**$34.26**4.4★**▲ 75%**](https://www.amazon.com/dp/B0FMJX5THG) [**Durvet Ivermectin Pour On Dewormer 250mL**Durvet**$24.32**4.6★**▲ 45%**](https://www.amazon.com/dp/B00JAL3AAW) [**First Companion Ivermax (Ivermectin) Equine Paste 6.08 Gram 1 Pack Blue**First Companion**$15.33**4.6★**▲ 21%**](https://www.amazon.com/dp/B0D6LWRWNC) [**Ivermax (ivermectin Paste) 1.87% for Oral Use in Horses Only - 4 Pack**Generic**$54.70**4.7★**▼ 31%**](https://www.amazon.com/dp/B09HZHF1VX)
**~~View all trending →~~**
## **What buyers say about ivermax**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Great value”*
**Advertised Vs Actual Product**19%
*“As Advertised”*
**Quality-Overall**18%
*“Overall, this is a dependable, no fuss product that covers the essentials well and works as intended for regular care”*
**Ease Of Use**11%
*“Ease of use”*
**Taste-Overall**10%
*“Taste is good”*
**Smell**2%
*“I never noticed the apple smell”*
**Flavor**2%
*“The apple flavor is a thoughtful addition that makes administration easier”*
**Safety Standards**1%
*“Life saver”*
**Texture/Consistency-Overall**1%
*“This one has a firmer texture that stays where you place it”*
**Ingredients-Overall**1%
*“My Favorite Brand of Ivermectin Gel”*
### **What buyers complain about **
**Taste-Overall**10%
*“bad taste”*
**Ease Of Use**10%
*“Hard to use”*
**Quality-Overall**8%
*“Concerned about mfgers quality control - this tube should NEVER have made it into its carton”*
**Texture/Consistency-Overall**6%
*“Product consistency is horrible”*
**Allergies**6%
*“my horse developed itchy”*
**Ingredients-Overall**6%
*“It has no ingredient list”*
**Functionality-Overall**5%
*“nothing comes out”*
**Moist/Dry**4%
*“the gel was dry”*
**Indigestion**4%
*“It is poisonous Vaseline petroleum jelly”*
**Value For Money**3%
*“Why is this brand so much cheaper than others”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Flavor**11%
**Functionality-Overall**9%
**Value For Money**6%
**Texture/Consistency-Overall**5%
**Smell**5%
**Taste-Overall**4%
**Leak-Proof**4%
**Ingredients-Overall**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is ivermax profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the ivermax niche?**
- 5 brands and 48 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ivermax?**
- Top complaints mined from reviews: Taste-Overall, Ease Of Use, Quality-Overall. The return rate is 0.3%.
- **When does demand for ivermax peak?**
- Demand peaks in Aug; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the ivermax niche?**
- Listings span $12.34–$54.70; the average listing price is $28.75 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)