---
title: "Trend — ivercare - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/ivercare/trend"
last_updated: "2026-07-21T20:18:07.180Z"
locale: en
meta:
  description: "Niche score 47/100 · $73K/yr market · 92K searches/yr · $23.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $73K/yr market · 92K searches/yr · $23.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — ivercare - Flapen"
---

# **ivercare**

**Skip it**

A small market ($73K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 21Conversion 43Competition 34Returns 99Price range 83Avg price 95Brand share 60Review moat 37Quality gap 48

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.71–$49.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,766.59**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-7.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$73K**

$73K/yr · 92K searches