---
title: "Ivercare — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/ivercare"
last_updated: "2026-07-21T15:51:43.376Z"
locale: en
meta:
description: "Niche score 47/100 · $73K/yr market · 92K searches/yr · $23.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $73K/yr market · 92K searches/yr · $23.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ivercare — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **ivercare**
**Skip it**
A small market ($73K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 21Conversion 43Competition 34Returns 99Price range 83Avg price 95Brand share 60Review moat 37Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$23.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.71–$49.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,766.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$73K**
$73K/yr · 92K searches
According to Flapen's Amazon United States niche tracking, ivercare is a $73K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ivercare market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$93K–$116K**
- units × avg price
- **Launch success**
- **—**
- 2 of 3 new (360d)
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#454**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **65%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**99**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**25%**
- Farnam35% - Dechra11% - First Companion11% - Generic7% - OZIPCO6% - Durvet6%
## **Demand**
Weekly Amazon search volume, last 45 weeks — -7.6% search growth over the last 90 days.
3K2KHoliday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/ivercare/trend)
## **Top ivercare search terms**
- **topical ivermectin cream for skin**19K/yr-11.8%3.1% conv. - **ivercare**12K/yr+1.4%7.8% conv. - **ivermectin skin cream**14K/yr-5.2%1.3% conv. - **ivermectin topical cream for skin**21K/yr-46.3%2.4% conv. - **ivermectin cream for face**5K/yr+31.5%1.4% conv. - **ivermectin face cream**6K/yr-14.5%1.5% conv. - **ivercare ivermectin horse paste**7K/yr+22.3%8.1% conv. - **farnam ivercare ivermectin paste**3K/yr+123.1%8.3% conv. - **ivermectin for skin**3K/yr+32.0%2.2% conv. - **ivercare paste 1.87**4K/yr-44.6%11.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/ivercare/search-terms)
## **Top ivercare products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Farnam IverCare (ivermectin Paste) 1.87% for Horses Anthelmintic and Boticide 0.21 Ounces Horse Dewormer Ivermectin Apple-Flavored Paste Up to 1 250 lbs**Farnam**$13.76**4.6★1,037 rev](https://www.amazon.com/dp/B0DVWCTZX3) [2**Ivermectin Paste 1.87%**Dechra**$11.93**4.6★646 rev](https://www.amazon.com/dp/B0CR4YJ3FS) [3**First Companion Ivermax (Ivermectin) Equine Paste 6.08 Gram 1 Pack Blue**First Companion**$15.33**4.6★765 rev](https://www.amazon.com/dp/B0D6LWRWNC) [4**OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB**OZIPCO**$12.34**4.6★1,639 rev](https://www.amazon.com/dp/B0FBTBWY78) [5**RID One & Done Just One Application Head Lice Treatment No Combing Required Prescription Strength Ivermectin Lotion for Children & Adults Eliminates Super Lice & Renders Eggs Non Viable**RID**$32.87**4.4★1,043 rev](https://www.amazon.com/dp/B0DTN81GNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ivreaa 1 cream | Skin Care Cream for External Use | 1 Tube - 30 g**Generic**$49.87**0 rev1mo ago](https://www.amazon.com/dp/B0H2B47BYJ) [**Scalp Care Lotion for Head Lice Treatment | Ivermectin Lotion 0.5% Formula | Fast-Acting Single Use | Safe for Ages 6 Months+**Generic**$30.24**38 rev2mo ago](https://www.amazon.com/dp/B0GXWHBHV3) [**Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack**QZQAB**$34.26**846 rev10mo ago](https://www.amazon.com/dp/B0FMJX5THG) [**Ivermectin Lotion 0.5% Lice Treatment (4 Fl Oz) Fast-Acting 10-Minute Single Use Prescription Strength Solution for Head Lice & Eggs No Nit Combing Required Adults & Kids 6 Months+**TARO**$34.76**246 rev1y ago](https://www.amazon.com/dp/B09475XC7M) [**OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB**OZIPCO**$12.34**1,639 rev1y ago](https://www.amazon.com/dp/B0FBTBWY78)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scalp Care Lotion for Head Lice Treatment | Ivermectin Lotion 0.5% Formula | Fast-Acting Single Use | Safe for Ages 6 Months+**Generic**$30.24**4.6★**▲ 315%**](https://www.amazon.com/dp/B0GXWHBHV3) [**Dermoscribe - Seborrheic Dermatitis Cream Eczema Cream Specifically formulated for application to Itchy Skin Redness & Scaling For Face Chest & Scalp 2 oz**Dermoscribe**$14.27**4.3★**▲ 313%**](https://www.amazon.com/dp/B01FO1IT02) [**Ivreaa 1 cream | Skin Care Cream for External Use | 1 Tube - 30 g**Generic**$49.87**0.0★**▲ 312%**](https://www.amazon.com/dp/B0H2B47BYJ) [**Silver Miracles - Colloidal Silver Gel - Nano Silver Gel Wound Care - Healing Ointment for Burns & Irritated Skin - for All Skin Types - 4 Oz Unscented**Silver Miracles**$16.14**4.5★**▲ 293%**](https://www.amazon.com/dp/B00830D9XO) [**OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB**OZIPCO**$12.34**4.6★**▲ 171%**](https://www.amazon.com/dp/B0FBTBWY78)
**~~View all trending →~~**
## **What buyers say about ivercare**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**13%
*“As Advertised”*
**Quality-Overall**13%
*“This lotion appears of high quality”*
**Value For Money**11%
*“Great Deal”*
**Efficiency**9%
*“Absolutely effective”*
**Ease Of Use**7%
*“It was easy to use thanks to the clear instructions”*
**Skin Health**5%
*“gentle on the skin”*
**Allergies**4%
*“No more irritation”*
**Taste-Overall**3%
*“Taste is good”*
**Itch Relief**3%
*“It takes care of Itching”*
**Ease Of Application**2%
*“It has a very cool feeling when applying it”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Not effective”*
**Allergies**12%
*“The itch was driving me crazy”*
**Smell**7%
*“No smell”*
**Value For Money**6%
*“waste of money”*
**Taste-Overall**4%
*“The taste receives mixed reactions”*
**Moist/Dry**3%
*“Dried my skin bad”*
**Quality-Overall**3%
*“Concerned about mfgers quality control - this tube should NEVER have made it into its carton”*
**Advertised Vs Actual Product**3%
*“misleading description”*
**Skin Health**3%
*“Feel like burning cigarettes on my finger”*
**Ease Of Use**3%
*“Hard to use”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Flavor**10%
**Functionality-Overall**9%
**Value For Money**6%
**Texture/Consistency-Overall**5%
**Smell**5%
**Taste-Overall**4%
**Ingredients-Overall**4%
**Leak-Proof**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is ivercare profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 17 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the ivercare niche?**
- 14 brands and 99 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in ivercare?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.1%.
- **What does it cost to enter the ivercare niche?**
- Listings span $8.71–$49.87; the average listing price is $23.17 (sweet spot $15–$100). The average incumbent carries 2,767 reviews — the moat a new listing must climb.
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