---
title: "Products — iver - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/iver/products"
last_updated: "2026-07-21T20:17:27.997Z"
locale: en
meta:
  description: "Niche score 38/100 · $171K/yr market · 102K searches/yr · $32.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $171K/yr market · 102K searches/yr · $32.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — iver - Flapen"
---

# **iver**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 14Conversion 60Competition 22Returns 79Price range 91Avg price 95Brand share 0Review moat 41Quality gap 23

**Avg price**

**Incredible****$32.64**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.34–$69.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,377.75**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$171K**

$171K/yr · 102K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-21.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand