---
title: "Iver — $171K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/iver"
last_updated: "2026-07-21T17:36:04.884Z"
locale: en
meta:
description: "Niche score 38/100 · $171K/yr market · 102K searches/yr · $32.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $171K/yr market · 102K searches/yr · $32.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Iver — $171K/yr Amazon US Niche (2026) - Flapen"
---
# **iver**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 14Conversion 60Competition 22Returns 79Price range 91Avg price 95Brand share 0Review moat 41Quality gap 23
**Avg price**
**Incredible****$32.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.34–$69.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,377.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$171K**
$171K/yr · 102K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, iver is a $171K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **iver market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$131K–$163K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Durvet83% - QZQAB5% - OZIPCO4% - J.VER4% - Jeffers3%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -21.1% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/iver/trend)
## **Top iver products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$69K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DuraMectin Ivermectin Paste 1.87% Horse Wormer 1 Tube (for Horses only)**Durvet**$16.56**4.7★1,139 rev](https://www.amazon.com/dp/B07C3MX23K) [2**Durvet Duramectin Equine Wormer Paste - 3 Tubes**Durvet**$37.52**4.7★844 rev](https://www.amazon.com/dp/B01EP4TPO8) [3**Duramectin (Ivermectin 1.87%) 6.08gm 2 Count**Durvet**$28.90**4.5★27 rev](https://www.amazon.com/dp/B0DZFPJTCB) [4**Duramectin Ivermectin Paste 1.87% for Horses 0.21 oz**Durvet**$16.72**4.6★5,141 rev](https://www.amazon.com/dp/B003T4DMPO) [5**Durvet Duramectin Equine Wormer Paste - 6 Tubes**Durvet**$69.82**4.8★2,071 rev](https://www.amazon.com/dp/B01EP4TPNY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack**QZQAB**$34.26**846 rev10mo ago](https://www.amazon.com/dp/B0FMJX5THG) [**OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB**OZIPCO**$12.34**1,639 rev1y ago](https://www.amazon.com/dp/B0FBTBWY78) [**Duramectin (Ivermectin 1.87%) 6.08gm 2 Count**Durvet**$28.90**27 rev1y ago](https://www.amazon.com/dp/B0DZFPJTCB) [**Duramectin Paste 6.08gm 6 Count**Durvet**$57.63**160 rev1y ago](https://www.amazon.com/dp/B0DZG78DH6) [**Durvet Ivermectin 4-Pack**Durvet**$61.31**840 rev2y ago](https://www.amazon.com/dp/B07KKGXJXL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**J.VER Womens Dress Shirts Long Sleeve Button Down Shirt Wrinkle-Free Business Casual Blouse Office Work Tops White Medium**J.VER**$17.64**4.5★**▲ 341%**](https://www.amazon.com/dp/B09VXY6W8C) [**OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB**OZIPCO**$12.34**4.6★**▲ 128%**](https://www.amazon.com/dp/B0FBTBWY78) [**DuraMectin Ivermectin Paste 1.87% Horse Wormer 1 Tube (for Horses only)**Durvet**$16.56**4.7★**▲ 96%**](https://www.amazon.com/dp/B07C3MX23K) [**Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack**QZQAB**$34.26**4.4★**▲ 59%**](https://www.amazon.com/dp/B0FMJX5THG) [**Duramectin (Ivermectin 1.87%) 6.08gm 2 Count**Durvet**$28.90**4.5★**▲ 36%**](https://www.amazon.com/dp/B0DZFPJTCB)
**~~View all trending →~~**
## **What buyers say about iver**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“It's a reliable”*
**Value For Money**21%
*“Great value”*
**Advertised Vs Actual Product**18%
*“As Advertised”*
**Ease Of Use**9%
*“Easy as pie”*
**Taste-Overall**6%
*“Have horses they love the taste”*
**Size-Overall**4%
*“Sizing is accurate”*
**Smell**2%
*“I love the way it smells”*
**Flavor**1%
*“The apple flavor is a thoughtful addition that makes administration easier”*
**Comfort-Overall**1%
*“They are comfortable”*
**Material Quality**1%
*“Great material”*
### **What buyers complain about **
**Value For Money**8%
*“Why is this brand so much cheaper than others”*
**Quality-Overall**7%
*“Concerned about mfgers quality control - this tube should NEVER have made it into its carton”*
**Taste-Overall**7%
*“My horse said it was a bit bitter tasting”*
**Functionality-Overall**6%
*“Doesnt work well”*
**Texture/Consistency-Overall**5%
*“Product consistency is horrible”*
**Allergies**5%
*“my horse developed itchy”*
**Ingredients-Overall**5%
*“It has no ingredient list”*
**Advertised Vs Actual Product**4%
*“Deceptive intentionally I believe”*
**Ease Of Use**4%
*“Hard to use”*
**Smell**4%
*“It doesnt really smell like anything at all”*
### **Top return reasons **
**Size-Overall**37%
**Chest Fit**11%
**Material Quality**8%
**Advertised Vs Actual Product**7%
**Sleeve Fit**5%
**Length**3%
**Value For Money**2%
**Thin**2%
**Functionality-Overall**2%
**Flavor**2%
## **Common questions**
- **Is iver profitable to sell on Amazon United States?**
- The niche generates $171K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the iver niche?**
- 5 brands and 61 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in iver?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Taste-Overall. The return rate is 1.8%.
- **When does demand for iver peak?**
- Demand peaks in Oct–Nov; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the iver niche?**
- Listings span $12.34–$69.82; the average listing price is $32.64 (sweet spot $15–$100). The average incumbent carries 2,378 reviews — the moat a new listing must climb.
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