---
title: "Itouchless Odor Filter Refill — $7K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/itouchless-odor-filter-refill"
last_updated: "2026-07-22T21:29:55.703Z"
locale: en
meta:
description: "Niche score 39/100 · $7K/yr market · 2K searches/yr · $21.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $7K/yr market · 2K searches/yr · $21.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Itouchless Odor Filter Refill — $7K/yr Amazon US Niche (2026) - Flapen"
---
# **itouchless odor filter refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 2Growth 30Conversion 97Competition 4Returns 87Price range 89Avg price 91Brand share 0Review moat 54Quality gap 38
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.23–$23.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 6% kills the launch gate
**Review moat**
**Good****1,350.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$7K**
$7K/yr · 2K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, itouchless odor filter refill is a $7K/yr Amazon United States market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **itouchless odor filter refill market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$11K**
- units × avg price
- **Launch success**
- **—**
- 0 of 1 new (360d)
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#166**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **317 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- iTouchless56% - ShuRex38% - Joworthy5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.0% search growth over the last 90 days.
150100Spike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/itouchless-odor-filter-refill/trend)
## **Top itouchless odor filter refill search terms**
- **absorbx odor filter**2K/yr+14.7%12.4% conv. - **itouchless odor filter refill**131/yr-4.2%4.3% conv. - **absorbx odor filter for itouchless 13 gallon**152/yr-97.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/itouchless-odor-filter-refill/search-terms)
## **Top itouchless odor filter refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$2K45%$3K60%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**iTouchless AbsorbX 3-Pack Trash Can Odor Filter - Natural Activated Charcoal Deodorizer for Kitchen Nursery & Office - Fits 8 Gallon & Larger iTouchless Cans**iTouchless**$23.59**4.4★5,925 rev](https://www.amazon.com/dp/B000EJZH8W) [2**4 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger**ShuRex**$14.23**4.5★1,277 rev](https://www.amazon.com/dp/B0967X8G55) [3**8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)**ShuRex**$20.32**4.5★494 rev](https://www.amazon.com/dp/B09TZYFNJM) [4**iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment**iTouchless**$23.87**4.6★167 rev](https://www.amazon.com/dp/B07VKGRDZ1) [5**16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use**Joworthy**$23.76**4.7★12 rev](https://www.amazon.com/dp/B0FXMJVLQZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use**Joworthy**$23.76**12 rev8mo ago](https://www.amazon.com/dp/B0FXMJVLQZ) [**8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)**ShuRex**$20.32**494 rev4y ago](https://www.amazon.com/dp/B09TZYFNJM) [**4 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger**ShuRex**$14.23**1,277 rev5y ago](https://www.amazon.com/dp/B0967X8G55) [**iTouchless AbsorbX Odor Filter and Compartment Replacement; Compatible with Specific Models (see details below)**iTouchless**$22.85**226 rev6y ago](https://www.amazon.com/dp/B07VM47WVD) [**iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment**iTouchless**$23.87**167 rev9y ago](https://www.amazon.com/dp/B07VKGRDZ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**iTouchless AbsorbX Odor Filter and Compartment Replacement; Compatible with Specific Models (see details below)**iTouchless**$22.85**4.4★**▲ 78%**](https://www.amazon.com/dp/B07VM47WVD) [**16 Pcs Activated Charcoal Odor Absorbing Filter Refills Compatible with 8 Gallon & Larger Trash Cans Long-Lasting Deodorizer Replacement for Kitchen/Bathroom Use**Joworthy**$23.76**4.7★**▲ 74%**](https://www.amazon.com/dp/B0FXMJVLQZ) [**iTouchless AbsorbX 3-Pack Trash Can Odor Filter - Natural Activated Charcoal Deodorizer for Kitchen Nursery & Office - Fits 8 Gallon & Larger iTouchless Cans**iTouchless**$23.59**4.4★**▲ 18%**](https://www.amazon.com/dp/B000EJZH8W) [**8 Pack Activated Charcoal Odor Absorbing Filter Refill Deodorizer Compatible with iTouchless Trash Cans 8 Gallon and Larger (Large)**ShuRex**$20.32**4.5★**▲ 16%**](https://www.amazon.com/dp/B09TZYFNJM) [**iTouchless Official AbsorbX Trash Can Odor Filters 4-Pack Stops Garbage Smells All Natural Activated Charcoal Deodorizer Air Freshener Absorber for 8 Gallon & Larger Garbage Bins with Compartment**iTouchless**$23.87**4.6★**▼ 26%**](https://www.amazon.com/dp/B07VKGRDZ1)
**~~View all trending →~~**
## **What buyers say about itouchless odor filter refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“Help a great deal in eliminating odor in the trash can”*
**Value For Money**18%
*“Price makes it easy to change monthly”*
**Size-Overall**13%
*“It works great and fits perfectly”*
**Advertised Vs Actual Product**11%
*“Item arrived as described”*
**Ease Of Use**9%
*“Doesn't take much to overcome their usefulness”*
**Filtration**7%
*“Good filter”*
**Efficiency**7%
*“Works fine”*
**Color**4%
*“Red color is a smart choice”*
**Quality-Overall**4%
*“Great product”*
**Recycle/Reuse**2%
*“The recycle bin is a good product”*
### **What buyers complain about **
**Smell**28%
*“Doesnt mask any scent at all”*
**Size-Overall**25%
*“Large are 3x5.5”*
**Functionality-Overall**17%
*“Didn't work”*
**Color**11%
*“I wasnt sure how I would like the red compared to the black one”*
**Breathability**3%
*“does not work properly in sealing the opening in the can top while allowing the bin to breathe properly”*
**Advertised Vs Actual Product**3%
*“they didn't fit or match their description at all”*
**Compatibility-Overall**3%
*“REPLACEMENT FILTERS DO NOT FIT”*
### **Top return reasons **
**Size-Overall**74%
**Filtration**10%
**Smell**4%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
**Refills-Overall**2%
**Color**1%
**Durability**1%
**Gifting Purpose**1%
## **Common questions**
- **Is itouchless odor filter refill profitable to sell on Amazon United States?**
- The niche generates $7K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the itouchless odor filter refill niche?**
- 3 brands and 7 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in itouchless odor filter refill?**
- Top complaints mined from reviews: Smell, Size-Overall, Functionality-Overall. The return rate is 1.4%.
- **When does demand for itouchless odor filter refill peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the itouchless odor filter refill niche?**
- Listings span $14.23–$23.87; the average listing price is $21.44 (sweet spot $15–$100). The average incumbent carries 1,350 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)