---
title: "Trend — hypoallergenic dog shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/hypoallergenic-dog-shampoo/trend"
last_updated: "2026-07-21T22:11:17.719Z"
locale: en
meta:
  description: "Niche score 55/100 · $374K/yr market · 177K searches/yr. A deep review moat (8,455 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $374K/yr market · 177K searches/yr. A deep review moat (8,455 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — hypoallergenic dog shampoo - Flapen"
---

# **hypoallergenic dog shampoo**

**Worth a look**

Shows low returns (0.6%), but a deep review moat (8,455 avg reviews) keeps it on the watch list.

Market size 54Growth 24Conversion 92Competition 44Returns 97Price range 81Avg price 85Brand share 61Review moat 23Quality gap 24

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.96**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.74–$52.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$374K**

$374K/yr · 177K searches

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-2.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,455.25**

avg incumbent reviews — the moat a new listing must climb