---
title: "Search terms — hydrolyzed protein cat food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/hydrolyzed-protein-cat-food/search-terms"
last_updated: "2026-07-21T21:04:11.053Z"
locale: en
meta:
  description: "Niche score 47/100 · $121K/yr market · 80K searches/yr · $53.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $121K/yr market · 80K searches/yr · $53.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — hydrolyzed protein cat food - Flapen"
---

# **hydrolyzed protein cat food**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 35Conversion 35Competition 27Returns 100Price range 74Avg price 92Brand share 12Review moat 48Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$53.37**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$10.37–$125.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,702.75**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$121K**

$121K/yr · 80K searches

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand