---
title: "Search terms — hydrolyzed dog food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/hydrolyzed-dog-food/search-terms"
last_updated: "2026-07-21T21:03:07.560Z"
locale: en
meta:
  description: "Niche score 49/100 · $382K/yr market · 220K searches/yr · $73.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $382K/yr market · 220K searches/yr · $73.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — hydrolyzed dog food - Flapen"
---

# **hydrolyzed dog food**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 24Conversion 30Competition 59Returns 100Price range 67Avg price 85Brand share 11Review moat 37Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$73.49**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$11.42–$139.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$382K**

$382K/yr · 220K searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,760.5**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-2.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand