---
title: "Horse Wormer — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/horse-wormer"
last_updated: "2026-07-21T17:29:11.594Z"
locale: en
meta:
description: "Niche score 63/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Horse Wormer — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **horse wormer**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 22Conversion 93Competition 51Returns 99Price range 89Avg price 95Brand share 61Review moat 57Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$27.41**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.12–$78.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 381K searches
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,232.04**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, horse wormer is a $1.2M/yr Amazon United States market (381K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr. Verdict: Worth a look — 63/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **horse wormer market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.6M–$2.2M**
- units × avg price
- **Launch success**
- **100%**
- 10 of 10 new (360d)
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**112**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**24%**
- Zoetis19% - Merial16% - QZQAB12% - OZIPCO11% - ATEAMIR10% - StrideGuard7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/horse-wormer/trend)
## **Top horse wormer search terms**
- **horse dewormer**116K/yr+9.3%8.4% conv. - **horse wormer**57K/yr-7.1%8.4% conv. - **horse wormer paste**23K/yr-6.0%8.0% conv. - **quest plus horse dewormer**27K/yr-23.8%20.4% conv. - **zimectrin gold horse dewormer**17K/yr-7.0%17.1% conv. - **horse wormer paste ivermectin**18K/yr-11.2%9.8% conv. - **horse dewormer ivermectin paste**16K/yr+17.8%6.8% conv. - **dewormer for horses**12K/yr+11.3%7.7% conv. - **zimecterin**10K/yr+7.2%8.9% conv. - **desparasitante para caballos**9K/yr-11.8%2.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/horse-wormer/search-terms)
## **Top horse wormer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$60K10%$121K15%$181K20%$241K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Merial Zimecterin Gold Dewormer Paste for Horses 7.35gm (Packaging May Vary)**Merial**$16.83**4.8★2,160 rev](https://www.amazon.com/dp/B000O5DHT2) [2**Quest Plus Gel Moxidectin/ Praziquantel Horse Dewormer Late Grazing Season recommended for Horses and Ponies 6 months and older 0.5oz Sure-Dial Syringe**Zoetis**$21.13**4.8★1,813 rev](https://www.amazon.com/dp/B078YFX2ZR) [3**Safe-Guard Equine Paste 10% Fenbendazole Horse Wormer Control Lungworm Stomach and Intestinal Apple Flavor.**ATEAMIR**$12.50**4.8★1,072 rev](https://www.amazon.com/dp/B01AZ4SBJM) [4**OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB**OZIPCO**$12.34**4.6★1,639 rev](https://www.amazon.com/dp/B0FBTBWY78) [5**Ivermectin Equine Paste 1.87% Apple Flavored Oral Dewormer for Horses 6-Pack**QZQAB**$34.26**4.4★846 rev](https://www.amazon.com/dp/B0FMJX5THG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses**SUMOT**$66.51**90 rev4mo ago](https://www.amazon.com/dp/B0GPX33TTR) [**Paste for Horse Use Only 1.87%-3 Pack (6.08g Each)**Sangahama**$20.37**54 rev5mo ago](https://www.amazon.com/dp/B0GJYW9DND) [**Ivermectin Horse Paste Dewormer Horse Wormer Paste Apple Flavor 0.21 Ounces 6 Pack**QZQAB**$35.75**118 rev6mo ago](https://www.amazon.com/dp/B0FP94F3ZR) [**6-Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses**SUMOT**$39.08**154 rev6mo ago](https://www.amazon.com/dp/B0GFCYY7WC) [**Equine Paste 1.87% 12 Pack (6.08g) Apple Flavored Oral for Horses**edoia**$33.14**47 rev6mo ago](https://www.amazon.com/dp/B0GFDGW2NR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paste for Horse Use Only 1.87%-3 Pack (6.08g Each)**Sangahama**$20.37**4.5★**▲ 181%**](https://www.amazon.com/dp/B0GJYW9DND) [**OZIPCO Ivermectin Horse Paste 1.87% | Apple Flavor 6.08g Syringe for Equine Use Only Up to 1250 LB**OZIPCO**$12.34**4.6★**▲ 158%**](https://www.amazon.com/dp/B0FBTBWY78) [**Equine Paste 1.87% 12 Pack (6.08g) Apple Flavored Oral for Horses**edoia**$33.14**4.4★**▲ 151%**](https://www.amazon.com/dp/B0GFDGW2NR) [**12 Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses**SUMOT**$66.51**4.5★**▲ 148%**](https://www.amazon.com/dp/B0GPX33TTR) [**YAGU Paste for Horse Use Only 1.87% 6.08g 3 Pack**YAGU**$20.30**4.5★**▲ 119%**](https://www.amazon.com/dp/B0G93BZVCQ)
**~~View all trending →~~**
## **What buyers say about horse wormer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“great value for the money”*
**Advertised Vs Actual Product**16%
*“As Advertised”*
**Quality-Overall**16%
*“Excellent product”*
**Ease Of Use**14%
*“easy to read”*
**Taste-Overall**7%
*“My horse loves the taste”*
**Flavor**5%
*“They like the taste. apple-flavored.”*
**Texture/Consistency-Overall**2%
*“The texture is smooth”*
**Smell**2%
*“This product has a pleasant, apple-like scent”*
**Pet Friendly**1%
*“Horses love it”*
**Strength**1%
*“Very sturdy”*
### **What buyers complain about **
**Taste-Overall**14%
*“Horrible taste”*
**Quality-Overall**9%
*“cheap build quality”*
**Advertised Vs Actual Product**7%
*“False advertising”*
**Texture/Consistency-Overall**6%
*“Texture is a bit different”*
**Ingredients-Overall**5%
*“Ingredients not listed”*
**Functionality-Overall**5%
*“does not work well”*
**Flavor**5%
*“Artificial Bad Flavor”*
**Value For Money**4%
*“And a heck of a lot cheaper for sure”*
**Allergies**4%
*“last night when my skin started itching on my forehead”*
**Smell**4%
*“it's not a strong odor”*
### **Top return reasons **
**Advertised Vs Actual Product**32%
**Value For Money**10%
**Functionality-Overall**7%
**Leak-Proof**7%
**Flavor**7%
**Defective Material/Parts**5%
**Ingredients-Overall**4%
**Taste-Overall**3%
**Texture/Consistency-Overall**3%
**Smell**3%
## **Common questions**
- **Is horse wormer profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 23 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the horse wormer niche?**
- 18 brands and 112 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in horse wormer?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for horse wormer peak?**
- Demand peaks in Apr; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the horse wormer niche?**
- Listings span $10.12–$78.18; the average listing price is $27.41 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.
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