---
title: "Trend — horse treats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/horse-treats/trend"
last_updated: "2026-07-21T21:00:06.266Z"
locale: en
meta:
  description: "Niche score 64/100 · $802K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $802K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — horse treats - Flapen"
---

# **horse treats**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 73Growth 46Conversion 86Competition 59Returns 100Price range 85Avg price 86Brand share 41Review moat 71Quality gap 21

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.20**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.90–$90.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$802K**

$802K/yr · 431K searches

**Review moat**

**Good****665.74**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+16.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality