---
title: "Horse Sunscreen — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/horse-sunscreen"
last_updated: "2026-07-21T18:18:38.649Z"
locale: en
meta:
description: "Niche score 58/100 · $28K/yr market · 12K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $28K/yr market · 12K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Horse Sunscreen — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **horse sunscreen**
**Worth a look**
Shows demand growing +248.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 7Growth 99Conversion 92Competition 24Returns 96Price range 93Avg price 91Brand share 31Review moat 49Quality gap 48
**Growth**
**Incredible****+248.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Price range**
**Great****$14.35–$35.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.58**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,619.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$28K**
$28K/yr · 12K searches
According to Flapen's Amazon United States niche tracking, horse sunscreen is a $28K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **horse sunscreen market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$22K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**9%**
- Pure Sole37% - The Blissful Dog19% - Healthy Haircare Product17% - Absorbine7% - Qanoreth6% - SIT. STAY. FOREVER. SAFETY FIRST PET PRODUCTS5% - Open — no brand owns it (3 brands, 9%)
## **Top horse sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Sole Horse Nose Sunscreen | Moisturizing Equine Sunblock with Non-Nano Zinc Oxide for Pink Noses White Noses Sensitive Skin | Broad Spectrum UV Protection | Water Resistant 2 oz Push-Up Stick**Pure Sole**$14.35**4.2★133 rev](https://www.amazon.com/dp/B0CDR3G6NS) [2**The Blissful Horses Summer Care Sun Butter Gentle Horse Sunscreen Easy-to-Apply Equine Sunblock Solution Must-Have Horse Essentials for All Day Sun Protection 2 oz.**The Blissful Dog**$16.91**4.1★16 rev](https://www.amazon.com/dp/B071HHY3TV) [3**Sunflower Suncoat SPF**Healthy Haircare Product**$35.96**4.5★142 rev](https://www.amazon.com/dp/B07PKR4JF7) [4**Horse Sunscreen for White Noses Pure Sole Sun Block Cream for Sensitive Pink Horse Skin | Non-Nano Zinc Oxide & Moisturizing Natural SPF Ingredients 8 oz**Pure Sole**$26.14**4.2★133 rev](https://www.amazon.com/dp/B0CD2LXM2V) [5**Absorbine Santa Fe Coat Conditioner & Sunscreen Non-Slippery Formula 32oz Spray**Absorbine**$16.28**4.7★401 rev](https://www.amazon.com/dp/B000HHM4SM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Horse Sunscreen for Nose & Sensitive Pink Skin Natural Sunscreen for Horses with Non-Nano Zinc Oxide Protects Against Sunburn Windburn & Dryness Safe Long-Lasting Sunblock for All Seasons 8 oz**Qanoreth**$23.24**3 rev1y ago](https://www.amazon.com/dp/B0FGXT151H) [**Lincoln Sun Bloc with Aloe Vera**LINCOLN**$24.84**200 rev2y ago](https://www.amazon.com/dp/B07DT5B2CK) [**Pure Sole Horse Nose Sunscreen | Moisturizing Equine Sunblock with Non-Nano Zinc Oxide for Pink Noses White Noses Sensitive Skin | Broad Spectrum UV Protection | Water Resistant 2 oz Push-Up Stick**Pure Sole**$14.35**133 rev2y ago](https://www.amazon.com/dp/B0CDR3G6NS) [**Horse Sunscreen for White Noses Pure Sole Sun Block Cream for Sensitive Pink Horse Skin | Non-Nano Zinc Oxide & Moisturizing Natural SPF Ingredients 8 oz**Pure Sole**$26.14**133 rev2y ago](https://www.amazon.com/dp/B0CD2LXM2V) [**Bodhi Dog Sunscreen SPF 30+ Moisturizing Pet Sun Spray - Safe for Dogs Cats & Horses - Natural Protection for Skin Coat Nose Ears - Made in USA (8 Fl Oz)**Bodhi Dog**$16.13**2,406 rev5y ago](https://www.amazon.com/dp/B08DDJYJJC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Healthy HairCare Sunflower Suncoat SPF Spray 32 Ounces for Horses**Healthy Haircare Product**$22.19**4.5★**▲ 47%**](https://www.amazon.com/dp/B000HHQB8G) [**Absorbine Santa Fe Coat Conditioner & Sunscreen Non-Slippery Formula 32oz Spray**Absorbine**$16.28**4.7★**▲ 40%**](https://www.amazon.com/dp/B000HHM4SM) [**Horse Sunscreen for Nose & Sensitive Pink Skin Natural Sunscreen for Horses with Non-Nano Zinc Oxide Protects Against Sunburn Windburn & Dryness Safe Long-Lasting Sunblock for All Seasons 8 oz**Qanoreth**$23.24**5.0★**▲ 21%**](https://www.amazon.com/dp/B0FGXT151H) [**Pure Sole Horse Nose Sunscreen | Moisturizing Equine Sunblock with Non-Nano Zinc Oxide for Pink Noses White Noses Sensitive Skin | Broad Spectrum UV Protection | Water Resistant 2 oz Push-Up Stick**Pure Sole**$14.35**4.2★**▲ 16%**](https://www.amazon.com/dp/B0CDR3G6NS) [**The Blissful Horses Summer Care Sun Butter Gentle Horse Sunscreen Easy-to-Apply Equine Sunblock Solution Must-Have Horse Essentials for All Day Sun Protection 4 oz.**The Blissful Dog**$19.99**4.4★**▲ 13%**](https://www.amazon.com/dp/B071YWJYHH)
**~~View all trending →~~**
## **What buyers say about horse sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“The manufacturers product is great”*
**Suitability Combination Skin**10%
*“Perfect for Sensitive Skin – No More Itchy”*
**Protection**9%
*“protect my skin well”*
**Allergies**4%
*“Good for allergies”*
**Value For Money**4%
*“But its cheap”*
**Ease Of Application**4%
*“The application is okay”*
**Soft Feel**3%
*“Made my skin feel soft”*
**Efficiency**3%
*“Extremely effective”*
**Smell**3%
*“doesnt smell bad”*
**Color**3%
*“Color Changeable lid”*
### **What buyers complain about **
**Allergies**12%
*“Irritating”*
**Color**11%
*“pale so just keep rubbing it in”*
**Thickness**6%
*“Goes on way too thick”*
**Sensitivity-Overall**5%
*“As a person who burns easily”*
**Ease Of Use**3%
*“NOT EASILY APPLIED”*
**Skin Health**3%
*“Despite being advertised for sensitive skin it gave me a rash”*
**Functionality-Overall**3%
*“Will not spray rip off”*
**Ease Of Application**3%
*“At first, I thought it might have been a fluke or that I wasnt applying it thickly enough or often enough”*
**Oily/Greasy**3%
*“OILY”*
**Adhesion/Stickiness**2%
*“I feel sticky”*
### **Top return reasons **
**Value For Money**15%
**Advertised Vs Actual Product**11%
**Size-Overall**10%
**Ingredients-Overall**8%
**Color**5%
**Leak-Proof**4%
**Thickness**4%
**Functionality-Overall**4%
**Texture/Consistency-Overall**3%
**Oily/Greasy**3%
## **Common questions**
- **Is horse sunscreen profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 12 tracked products. 90-day search growth is +248.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the horse sunscreen niche?**
- 9 brands and 40 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in horse sunscreen?**
- Top complaints mined from reviews: Allergies, Color, Thickness. The return rate is 0.9%.
- **What does it cost to enter the horse sunscreen niche?**
- Listings span $14.35–$35.96; the average listing price is $21.58 (sweet spot $15–$100). The average incumbent carries 1,619 reviews — the moat a new listing must climb.
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