---
title: "Horse Mounting Block — $182K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/horse-mounting-block"
last_updated: "2026-07-22T21:31:28.600Z"
locale: en
meta:
description: "Niche score 40/100 · $182K/yr market · 72K searches/yr · $122.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $182K/yr market · 72K searches/yr · $122.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Horse Mounting Block — $182K/yr Amazon US Niche (2026) - Flapen"
---
# **horse mounting block**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 51Conversion 26Competition 34Returns 56Price range 39Avg price 67Brand share 14Review moat 68Quality gap 30
**Review moat**
**Good****788.28**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$122.82**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.8%**
return rate — above 6% kills the launch gate
**Growth**
**Good****+22.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$20.20–$224.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$182K**
$182K/yr · 72K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, horse mounting block is a $182K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **horse mounting block market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$154K–$184K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#5,017**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **39%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**3%**
- Horsemen's Pride55% - Jolly Pets18% - High Country Plastics8% - AMOISE8% - Burlingham Sports5% - HORZE3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/horse-mounting-block/trend)
## **Top horse mounting block search terms**
- **mounting block horse**34K/yr+28.6%1.8% conv. - **horse mounting block**19K/yr+17.3%1.5% conv. - **horse mounting block 3 step**3K/yr+74.6%2.2% conv. - **horse step stool**5K/yr+53.9%1.4% conv. - **3 step mounting block horse**4K/yr+24.5%1.9% conv. - **horse mounting steps**5K/yr-29.2%0.7% conv. - **mounting block horse 3 step**3K/yr-26.5%2.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/horse-mounting-block/search-terms)
## **Top horse mounting block products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$27K20%$36K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horsemens Pride 2-Step Mounting Step Red**Horsemen's Pride**$78.19**5.0★6 rev](https://www.amazon.com/dp/B0006G56PM) [2**Steps MOUNTING 3 Step 0093**Jolly Pets**$159.51**4.8★348 rev](https://www.amazon.com/dp/B0006G56UC) [3**Mounting Step 2 Step**Horsemen's Pride**$75.58**4.6★204 rev](https://www.amazon.com/dp/B0006G56QG) [4**Horsemens Pride 3-Step Mounting Step with Storage Blue**Horsemen's Pride**$169.51**0.0★0 rev](https://www.amazon.com/dp/B0G272G77V) [5**2 Step Folding Stool Non Slip 250 lb Capacity Foldable Step Stool 8 and 17 Inch Dual Height Portable Foot Stool for Kitchen Bathroom Black**AMOISE**$36.52**4.5★998 rev](https://www.amazon.com/dp/B0CQFH6DN7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Horsemens Pride 3-Step Mounting Step with Storage Blue**Horsemen's Pride**$169.51**0 rev8mo ago](https://www.amazon.com/dp/B0G272G77V) [**Horsemens Pride 3-Step Mounting Step with Storage Black**Horsemen's Pride**$223.98**2 rev1y ago](https://www.amazon.com/dp/B0DMQH82M2) [**2 Step Folding Stool Non Slip 250 lb Capacity Foldable Step Stool 8 and 17 Inch Dual Height Portable Foot Stool for Kitchen Bathroom Black**AMOISE**$36.52**998 rev2y ago](https://www.amazon.com/dp/B0CQFH6DN7) [**Hikeen Bench Block Bench Press Block Used for Bench Press Training 2-5 Boards**Hikeen**$20.20**157 rev4y ago](https://www.amazon.com/dp/B09M6T3NG3) [**Burlingham Sports Three Step Mounting Block Black**Burlingham Sports**$224.74**3 rev5y ago](https://www.amazon.com/dp/B09986SWJK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hikeen Bench Block Bench Press Block Used for Bench Press Training 2-5 Boards**Hikeen**$20.20**4.4★**▲ 122%**](https://www.amazon.com/dp/B09M6T3NG3) [**High Country Plastics MS-19FG Two Mounting Step Medium/19 Forest Green**High Country Plastics**$118.80**4.7★**▲ 116%**](https://www.amazon.com/dp/B003N0UD9M) [**Horsemens Pride 2-Step Mounting Step Red**Horsemen's Pride**$78.19**5.0★**▲ 112%**](https://www.amazon.com/dp/B0006G56PM) [**Rubbermaid 2-Step Molded Plastic Step Stool Lightweight with Slip Resistant Treads and Non-Slip Feet Black (Amazon Exclusive)**Rubbermaid**$43.38**4.8★**▲ 74%**](https://www.amazon.com/dp/B004Q0I2RS) [**Horsemens Pride 3-Step Mounting Block Blue**Horsemen's Pride**$169.72**4.6★**▲ 67%**](https://www.amazon.com/dp/B007ZVCQPY)
**~~View all trending →~~**
## **What buyers say about horse mounting block**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**24%
*“Very sturdy”*
**Quality-Overall**15%
*“Made with quality”*
**Weight Light**14%
*“Not too bulky”*
**Advertised Vs Actual Product**11%
*“Excellent product, just as advertised”*
**Durability**6%
*“Very durable buy it”*
**Balance/Stability**6%
*“Stable, easy to put away when not using it”*
**Ease Of Use**5%
*“easy to use”*
**Weight Heavy**3%
*“More heavy duty than the Rubbermaid one I bought years ago”*
**Size-Overall**2%
*“It was the right size for my application”*
**Value For Money**2%
*“Value was also good compared to similar products”*
### **What buyers complain about **
**Quality-Overall**17%
*“This product is not any good”*
**Advertised Vs Actual Product**17%
*“Inaccurate product listing”*
**Grip**8%
*“Sometimes it would slide out”*
**Value For Money**8%
*“Little pricey”*
**Height**8%
*“stool may not be high enough”*
**Size-Overall**4%
*“Too small to be stable”*
**Balance/Stability**4%
*“Too small to be stable”*
### **Top return reasons **
**Size-Overall**33%
**Height**11%
**Strength**9%
**Defective Material/Parts**8%
**Weight Heavy**6%
**Advertised Vs Actual Product**5%
**Mechanism Issues**4%
**Functionality-Overall**3%
**Ease Of Use**3%
**Balance/Stability**2%
## **Common questions**
- **Is horse mounting block profitable to sell on Amazon United States?**
- The niche generates $182K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the horse mounting block niche?**
- 8 brands and 36 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in horse mounting block?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Grip. The return rate is 2.8%.
- **When does demand for horse mounting block peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the horse mounting block niche?**
- Listings span $20.20–$224.93; the average listing price is $122.82 (sweet spot $15–$100). The average incumbent carries 788 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)