---
title: "Trend — horse fly sheet - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/horse-fly-sheet/trend"
last_updated: "2026-07-21T20:46:10.885Z"
locale: en
meta:
  description: "Niche score 65/100 · $89K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $89K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — horse fly sheet - Flapen"
---

# **horse fly sheet**

**Worth a look**

Shows demand growing +212.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 98Conversion 10Competition 86Returns 70Price range 50Avg price 91Brand share 53Review moat 89Quality gap 93

**Growth**

**Incredible****+212.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$56.47**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****220.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$21.15–$177.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$89K**

$89K/yr · 205K searches

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale