---
title: "Search terms — horse first aid kit - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/horse-first-aid-kit/search-terms"
last_updated: "2026-07-22T21:44:24.902Z"
locale: en
meta:
  description: "Niche score 53/100 · $152K/yr market · 110K searches/yr · $23.48 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $152K/yr market · 110K searches/yr · $23.48 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — horse first aid kit - Flapen"
---

# **horse first aid kit**

**Worth a look**

Shows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 32Growth 44Conversion 66Competition 49Returns 98Price range 83Avg price 95Brand share 45Review moat 42Quality gap 21

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.80–$62.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+15.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,284.11**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$152K**

$152K/yr · 110K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality