---
title: "Trend — horse feed - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/horse-feed/trend"
last_updated: "2026-07-21T22:28:04.116Z"
locale: en
meta:
  description: "Niche score 55/100 · $722K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $722K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — horse feed - Flapen"
---

# **horse feed**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 69Growth 53Conversion 81Competition 20Returns 100Price range 89Avg price 95Brand share 12Review moat 68Quality gap 21

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$36.36**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.31–$102.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$722K**

$722K/yr · 234K searches

**Review moat**

**Good****799.81**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+24.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand